Representing Latin America, at LDM we are very proud to be the first agency to be part of this recognized global ranking. 

An exponential growth that started in 2015 from the heart of Latin America. 

This recognition symbolizes a big step for all of us who make up this evolved community.

It guarantees the continuity of our Forward Thinking Marketing mindset, by understanding global trends and technologies to connect them with the present of our clients in the region. 

By being pioneers with this distinctive global reach, we contribute to the change of paradigms about companies created in Latin America.

We set the path for a future of growth for all players that make up this dynamic digital marketing industry in the region.

Our methodology will continue to connect the dots in a constantly changing ecosystem.

Building strategic alliances with the most essential partners, evolving the campaigns of our clients’ brands that bet on an innovative strategic proposal, integrated and maximized with technology, 

“In LDM we maintain our vision to continue evolving hand in hand with our clients and partners, who trust us to continue delivering tangible business results, and the next ones that will join us in this path of growth from Latin America. In addition, and most importantly, to do it together with our team of collaborators who make it possible, with a borderless culture of global level”. 

 Israel Santiago de Rubín, President of LDM

 LDM is the spearhead of the vision of our holding Endavant, being a detonator of new ideas, trends and being a partner of different companies in the continent helping them to fulfill and accelerate their results.

We are a Latin American business group with energy in today, but with our eyes set on tomorrow.

We are accelerated and sustainable growth

We continue to work to build the vision of transforming the way digital marketing is done, bringing the future closer and developing a world-class organization.

“Our vision Always moving forward, always evolving, has transformed the digital ecosystem around it to become the first Digital Marketing & Adtech Powerhouse born in Latin America.”

Alberto Alvarez, CEO Endavant

Future Proof Organization

LDM’s DNA will continue to transform the evolution of brands with a strategic development connected to the present of the market and adaptable to the challenges of the future.

Contact us and take your brand to the next level! 

Additional link: LDM Recognition in Roastbrief

“LDM the first Latin agency present in the #FastestGrowingAgencies2022 global ranking”.

IAB Mexico and LDM ADWEEK

The hyperconnected world has placed digital marketing as one of the main pillars to create synergy between brands and consumers. 

At LDM we know that the integration of digital strategies is a vital investment that elevates your positioning through innovative proposals and maximizes technology to connect with the reality of Latino audiences and their environment.

With constant change, the challenges remain great and in this space we will talk about the benefits that a company generates by investing in innovation in Digital Marketing and AdTech. 

Investing in Digital Marketing and Business Intelligence

The current need for companies lies in designing campaigns and communication not only massive, but that connect with a day-to-day situation for different profiles of buyers; same that are increasingly complex in their interests. 

For this, each touchpoint with users must be strategically created to live a relevant digital experience that drives purchases and, in the long term, brand loyalty. 

Once a thorough diagnosis of the current situation of each platform is done, it is time to set goals and understand what will be achieved with each of them:

Acquire new technologies

Innovating is more than a strategy, it is a guarantee for the future of your brand, due to the context that is increasingly developing in the digital world, and that generating competitiveness is more complicated, which makes brands are motivated to be increasingly disruptive in their innovations and that this is reflected in:

• Improvements in business productivity
• Proximity to users
• Competitiveness in the market
•  Tangible growth results

And, to integrate a special budget for this item, at LDM we recommend that the annual amount, for the implementation of digital marketing, should be 10% to 15% to be allocated to new strategies focused on innovation in the face of a constantly evolving digital ecosystem. 

What to invest in in 2023?

Investing in innovation focused on marketing and Business Intelligence has allowed our clients’ brands to improve their relationships with their audiences and even operate more effectively.

In this way, we have developed innovative business models such as DBUs (Digital Boost Units) that, in addition to modifying the existing market, allow the construction of new audiences.

Digital Boost Units for regional brands

The current digital acceleration should be understood as the possibility for brands to position their messages or products in a more intelligent and integrated way. With a high performance operation you will be able to turn around the following:

1. Higher costs when adopting new strategies at a later time. 

2. Cost-time: learning curve and talent training.

3. Low levels of optimization and performance, resulting in not being in the Top of Mind of current consumers.

4. Reduced growth and sales.

5. Talent drain due to lack of challenges and delay in trend adaptation.

With this effective and high-performance operating model, we at LDM have built great success stories with our customers.

In 2022 we had 29% savings for the client vs. 12% last year. Not only do the clients get savings, but it is progressive by overcoming learning limits and the team becoming entrenched in the internal processes of the brand.

It integrates a specialized and interdisciplinary team that works in synergy with the entire Marketing area (Account Manager, Digital experience design, Business Intelligence & Reporting, SEO technical, SEO content, Social Media Strategist, Technical Managers, etc.).

Digital Boost Units provide big brands with the acquisition of new technologies, new practices and solutions to execute complex digital marketing strategies.

Contact us and take your brand to the next level! 

Additional link:

Business Insider interview with Alberto Alvarez

Expansion Interview with Alberto Alvarez

In the world of digital marketing and e-commerce, competition for consumers’ attention is ever-increasing. Brands are constantly looking for innovative ways to reach their target audience effectively. Retail Media has become a strategy that offers a unique opportunity for brands to maximize their reach and generate a lasting impact on the market. 

What is Retail Media? 

Retail media consists of advertising to users at the most critical moment of their buying process: when they are shopping. This advertising approach allows brands to connect directly with consumers at the right time and place, while they are in the process of making purchasing decisions.

Retail media networks, or RMNs, are advertising platforms created by online retail marketplaces. They allow brands to advertise directly on retailer websites; effective in driving purchases and brand awareness. 

It’s similar to point-of-sale advertising, but digitally.

6 benefits of Retail Media for brands

1. Increased visibility and reach: Brands can increase their visibility and reach a wider audience; improving brand recognition and customer loyalty over time.
2. Better audience targeting: Allows brands to show their ads directly to consumers who are actively buying products, so they can reach a highly targeted audience, increasing the likelihood of purchase.
3. Personalization: Thanks to data collection, companies can personalize their messages to make them more relevant and engaging, increasing the effectiveness of campaigns and improving the customer experience.
4. Data drill-down: RMNs provide advertisers with detailed analytics, allowing them to track the effectiveness of their campaigns in real time and the ease of being able to quickly adjust campaigns to optimize their results.
5. Diversity of formats: They offer a variety of advertising formats, such as videos, banners and sponsored ads, so it is possible to choose the format that best suits your brand’s objectives and audiences.
6. High ROI: Because NMRs target shoppers who are most likely to convert, brands can achieve higher sales and revenue with lower costs. 

Retail Media Best Practices

As in any strategy, to be successful it is important to follow some good practices to use the tools correctly and effectively. In the case of Retail Media we recommend:

• Define your advertising objectives: Set specific goals according to your needs. Defining your objectives will allow you to have a clear direction, make necessary adjustments and evaluate the success of your campaigns. 
• Know your audience: The key to Retail Media success is to reach the right audience. Spend time understanding your target audience, their buying behaviors and interests. 
• Analyze your data: Constantly track and analyze retail media data on ad performance and consumer behavior. Adjust your strategies based on the results.
• Create impactful content: If your content is not relevant, it will not meet your objective and consumers will not pay attention. Use quality images, persuasive copy and clear messaging: it drives consumers to make a purchase.

In conclusion…

Retail media has a lot to offer in terms of reach and segmentation. It is important to choose the best RMNs considering the services they offer, and the needs and resources of each business, to create a comprehensive and multichannel strategy. Remember that there are accessible tools within the reach of every brand. Taking advantage of the benefits of retail media will provide a more competitive environment for your brand.

Is your brand ready to include retail media in your strategy? Contact us. 

Social Commerce is the integration of social media and e-commerce.

It is a strategy that allows brands to sell products and services directly through social media platforms, offering an interactive and convenient shopping experience for users.

Instead of redirecting users to another website, social networks become the sales channel, where users can find products among thousands of options, evaluate them and make purchasing decisions without having to leave the platform where they are connected.

Benefits for brands

This trend offers numerous benefits for businesses. It leverages the growing use of social media platforms to promote and sell products or services directly on social media sites where users log in daily.

Provides exposure to a wider audience by leveraging the massive user base of social networking sites. Encourages user interaction and active participation, leading to greater connection and trust in the brand.

Brands can leverage data collected from interaction networks, such as likes and shares, to optimize their offers over time based on customer preferences. This provides customers with an even more personalized shopping experience, further increasing their attachment to a particular brand or business.

Social Commerce: Is it the same as e-commerce? 

No, although both share the action of conducting online transactions, there are differences between the two. E-commerce uses stand-alone online stores, while Social Commerce focuses on the direct integration of the shopping experience into social networks.

In addition, Social Commerce is directly impacted by the social interaction and virality offered by social platforms, which drives sales and brand awareness to a greater extent.

Platforms for Social Commerce

Facebook, Instagram, TikTok and Pinterest are the main ones, as they offer a large user base and integrated shopping tools. These platforms allow brands to create company profiles, showcase products and interact with the audience through comments, messages and live shopping.

Remember, it is always very important to choose the platforms that fit your brand’s audience and objectives.

Tactics for Social Commerce

To make the most of this strategy, it is important to implement effective tactics that generate conversions.

• Content curation: This is about carefully selecting the products and services to promote on the networks. The key is to offer attractive and valuable content for your target audience. Researching current trends and understanding your customers’ preferences is essential to offer them relevant products. 
• Live shopping: This consists of live broadcasts on the networks, where users can see products in real time and make purchases instantly. It is a much more immersive experience that allows brands to show products in a dynamic and interactive way. Taking advantage of live shopping has several benefits in addition to presenting products, you can also answer questions or doubts of users, which generates greater interest in the brand.
• User Generated Content: Take advantage of opinions, reviews, photos and videos created by users themselves to promote products or services. It provides greater confidence in purchasing decisions, allows you to connect emotionally with potential customers and generate higher sales conversions through social media platforms, and requires less investment than other strategies.
• Interaction with the user: Building solid relationships with your audience is the key; use social networks as a communication channel where you provide a more personalized service. Establish an emotional connection with your audience and show that you care about their needs.

Social Commerce is definitely a trend that brands should take advantage of to connect with consumers and increase sales. Understanding the new generations and their expectations at the time of purchase is the key to success.

Generating strong connections and a sense of urgency in audiences directly impacts sales and brand perception.

Harnessing the immense power of social media can greatly impact your sales conversions and take your digital marketing strategy to the next level.