Throughout the years, marketing developed different strategies and processes in order to reach potential customers. That’s why the Marketing Automation Software was born.

Better known as Automatización del Marketing in Spanish, we previously talked about it in our previous article:

Marketing Automation starts from the moment we attract traffic, until we generate the desired conversions with the new leads we capture through the Internet and other media and channels.

Then, it is responsible for speeding up and making the marketing processes of the companies more efficient.

Meet the 6 best marketing automation software tools that are currently on the market to automate Digital Marketing strategies.

• Marketo

Marketo is a marketing software based on the cloud, so it adapts to the needs of all companies.

The Marketo platform works on the execution, management and analysis of online and offline marketing activities and interactions.

The solution integrates advanced applications that include integrated campaign management.

It also works with Email Marketing, Social Marketing, Marketing Management, Sales Insight and Revenue Analytics.

The clients of this solution come from different sectors, both in B2B and B2C environments.

They also use their applications in isolation or in combination with other applications or solutions, such as CRM.

Hundreds of companies develop applications that extend the functionalities of the platform, or make easy its integration with other systems.

Among the positive qualities of Marketo that we can mention, there are the following:

1. Good integration of most areas of marketing.
2. Easy to use and intuitive system.
3. Very powerful scoring of potential customers.
4. Customization of content blocks or parts of the design in emails.

• Infusionsoft

Infusionsoft is a marketing automation and sales software.

It combines the e-mail management system (such as Aweber, Constant Contact, etc.) with the e-commerce of your website (like 1ShoppingCart), marketing through social media (Facebook and Twitter).

In addition, it gives you the super power to create “campaigns” that are planned based on the reactions of your potential customers or the ones you already have in your database.

1. Lead Scoring: Rate your contacts to measure your interaction.
2. Affiliate system: Sells more having an affiliate network.
3. Ecommerce: Sells your products online.
4. Campaign Builder: Automates your marketing and sales processes.
5. Bills / Budgets: Manage your documents from the contacts tab.

• eTrigue

This Marketing Automation Software, through the eTrigue platform, allows to launch more marketing campaigns and generate more leads from qualified potential customers.

eTrigue effectively manages its lead generation campaigns.

It also includes the tools for lead segmentation, email marketing, lead evaluation, alerts and real-time tracking.

Some of the things you can do with this platform are:

1. Measures, reports and analyzes automatically.
2. Segmentate lead profiles based on the search.
3. Provide the Sales Department with detailed alerts of potential customers in real time.
4. Identify and monitor anonymous visitors on the web.
5. Create dashboards in real time.

According to its CEO, Paul Dippell, get to know how Marketing Automation allows you to improve both his business and that of his clients:

• HubSpot

The tool “workflows” of HubSpot goes beyond the automation of email. It is responsible for helping you boost your growth and spend less time on repetitive tasks.

1. Automate the tracking of sales opportunities with gradual email marketing campaigns.
2. Automate your email campaigns to help your prospects move through the funnel.
3. Generate more qualified sales opportunities.
4. Create extraordinary emails without having to modify codes

In the following video, we’ll show you a small summary of what makes this Marketing Automation platform that focuses on inbound.

• Silverpop

The Silverpop platform is focused on B2B, so they offer Marketing Automation solutions for small and medium businesses.

Some of the most outstanding characteristics of Silverpop for marketing automation are:

1. Automated lead nurturing.
2. Multichannel marketing.
3. Activity tracking of the web page.
4. Social Media.
5. Automated segmentation.

Watson Marketing is the company creator of Silverpop and its Marketing Automation system is done through Watson Assistant for Marketing.

This allows marketers to easily analyze the effectiveness and get quick information about their campaigns, being smarter sellers by working faster.

In addition, improve decisions quickly and, ultimately, offer more effective experiences to your customers.

• Adobe Campaign

As you learn what your customers want, Adobe Campaign can help you use Marketing Automation technology. With this tool, you will find the path very easy.

Using Adobe Campaign, will allow you to get customers data to create, coordinate and send dynamic campaigns according to the client’s needs.

Besides, you can speed up your experience in Adobe Campaign with step-by-step learning and recommended events through guides, webinars and training documentation.

Some of the advantages of Adobe Campaign include:

1. Email marketing.
2. Analysis of the buyers journey.
3. Omnichannel Marketing Strategies.

For Adobe Campaign you can connect the experiences, once you connect the data:

A couple of days ago, Latam Digital Marketing, was in negotiation with Adobe, achieving to make a strategic alliance to be Adobe’s first Official Partner for Latin America. This is driven by our work at the hands of Marketo.

Marketo as an ally of Marketing Automation

Even when there are endless tools, we focus on Marketo as our ally in Marketing Automation.

Marketo has settled itself as a leader among the manufacturers of Software applied to Marketing.

For some time now, the company has not stopped receiving praise and recognition from international analysts.

It is consolidated as the best Marketing Automation Software for many analysts, and has allowed us to work with clients in different countries.

Besides, Marketo allows to automate the most mechanical and heavy marketing tasks such as:

• Massive sending of emails with all kinds of information about products and services: features, offers, newsletters, white papers, comparatives, etc.
• Analysis and selection of the most suitable potential clients based on multiple variables: age, sex, economic level, likes and dislikes, web pages they visit, information they have requested, etc.
• Management of sales with a direct orientation to the client, which is known as CRM (Customer Relationship Management).

Currently, we are Marketo’s Regional Partner for the Continent.

Lead nurturing and lead scoring

An example of Marketing Automation is the nutrition of leads or lead nurturing (chains of emails that are sent automatically after the visitors of a site carry out a specific action).

And there is also lead scoring or qualification of leads, procedure by which is evaluated in which phase of the purchasing process is located each lead that appears in the database of the company.

These two procedures are essential to convey to users the benefits that can be provided by the product or service offered by the company and bring them closer to the purchase.

In recent years, Marketing Automation continues to evolve, and demand increases.

This is because these tools not only increase sales, but generate leads according to the company’s needs.

They also allow a more systematic communication with the buyer, and work the strategies in real time.

If you want to know more about related topics, our Marketing Automation section can tell you more about the use of software to automate tasks.

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