Electronic commerce, also known as e-commerce, has become a fundamental means for businesses today. It has undoubtedly changed the way consumers buy and companies sell, because it allows reaching larger audiences and growing without the limitation of a physical store, as well as offering consumers the ability to shop from anywhere, at any time and with a wide range of options.
Competition in the online market is growing and companies need an effective digital marketing strategy to stand out in this environment supported by e-commerce platforms such as BigCommerce.
What is BigCommerce?
Founded in 2009, BigCommerce is an e-commerce platform that allows businesses to create and manage their own online store. It is a perfect platform that adapts to any size of business, since the maintenance costs of creating your own platform are not always affordable.
BigCommerce, allows you to design the interface of your digital commerce, some of its options are:
- It offers a variety of predesigned templates.
- Optimized for viewing on mobile devices
- Allows inventory control and tracking
- Receives purchase orders
- Stores customer and sales information
In addition, it has an open and accessible code, which allows to manage e-commerce sites with more freedom than other platforms, according to the needs of each business; it also has advanced tools for performance optimization.
With BigCommerce, you have API access to the platform, which allows greater flexibility in terms of the products offered, as they can be adjusted or modified according to the needs of each customer.
This platform has a headless software architecture which separates front-end and back-end, allowing greater customization and control of the pages; design or content changes can be made without affecting the back-end, so any changes required, according to new trends or changes in algorithms, can be addressed without complication.
BigCommerce has become one of the leading platforms in the market, with more than 60,000 customers worldwide, including Gillette, Skullcandy and Ben & Jerry’s, which increases its credibility and confidence in attracting new companies looking to manage their e-commerce store.
Why use BigCommerce?
- SEO: Optimize the SEO of your e-commerce to position your store in the different search engines.
- Multichannel: Connect your e-commerce site with different marketplaces. You can connect your social networks to sell products through Facebook and Instagram.
- Technical support: 24/7 technical support by phone, e-mail and chat.
- Multi-storefront: Create multiple e-commerce stores with their respective interfaces, this works perfect for companies that manage more than one store or brand.
- Pricing: It offers different pricing plans according to the needs of each business, with a more economical license than the rest of the competition, either on a monthly or annual basis.
Benefits of BigCommerce for your business
“One of the biggest attractions of BigCommerce lies in its ability to create tailored experiences for each audience with its multi-storefront. Imagine being able to show your B2B customer your catalog with the conditions of purchase by lot, tracking of purchase orders and discount per unit, while your B2C customer with the same inventory and on the same platform you show in detail the sizes and other separate delivery system. “
BigCommerce Experts
Although it is a tool with ease of use, you can learn to use it in more depth to get the most out of everything it has to offer.
BigCommerce University has BigDev (technology and education) certification courses, which allow you to learn more about coding and fully optimize the performance of the stores you develop.
At LDM, we are certified as expert developers in BigCommerce, so we can offer developments more tailored to the needs of each business model of our clients. This allows us to help companies reduce their digital operation costs while transforming their shoppers’ shopping experience.
The world of e-commerce is increasingly dynamic and constantly evolving, so companies must stay current to remain competitive. It is crucial to have a comprehensive digital marketing strategy that includes efficient user experience (UX) design, search engine SEO strategy and different digital experiences that appeal to customers. The key to success in e-commerce is to offer an exceptional shopping experience and adapt to the needs and desires of customers.
So, if you are looking to improve your online presence and take your business to the next level, consider BigCommerce as an integral tool for your business success.
Make a smart investment for your e-commerce operation, contact us!