Creativity challenges in the digital environment
por
Alberto Alvarez
at
28 Jun 2023
In the digital era, creativity has become a key factor for the success of companies, as they increasingly require creativity to face the challenges that arise and take advantage of the opportunities offered by the digital world. It is essential to convey messages according to the audiences and their needs, at a specific time, because …
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Data Management: the new journey of demand generation
por
Alberto Alvarez
at
28 Jun 2023
Each point on the route that marks the path of our consumers’ decisions evolves as new elements and digital channels are integrated. This determines the new journey of demand generation. The options are endless and the competition to be present before our buyer personas is the real challenge faced by small and large brands. If …
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DIGITAL BOOST UNITS, the business model that your brand needs
por
Alberto Alvarez
at
28 Jun 2023
Optimize resources, increase results and ensure accelerated growth for your brand. These three goals became the mantra for every CMO at a global company. Digital Boost Units (DBUs) are here to do just that. And it is that after talking so much about digitization in internal and external processes, it is necessary to pause to …
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CTV Advertising in the new OTT era
por
Alberto Alvarez
at
28 Jun 2023
Last year in the US, brands across industries spent approximately $10.3 billion on specialized programmatic strategies with distribution on CTV platforms. This represented a growth of 82% vs. 2020. (eMarketer) This new way of watching TV has unleashed an entire innovative ecosystem in digital marketing. The same innovation that, being so disruptive, becomes resistant for …