PÁGINA DE AUTOR

Alberto Alvarez

Alberto Alvarez
CEO - Fundador
After working for almost a decade in marketing in Procter & Gamble, Alberto envisions the power of changes in the digital era and decides to focus in the entrepreneurship world in Latam. In 2012 he founds his first start-up, gogetit.com.pa, changing the way to engage with real estate in the region. Alberto served as Marketing VP for Agora Technologies at Silicon Valley, a company finance by Guy Kawasaki & Nolan Bushnell, where he developed the main concept of Startup Icon. Today, Alberto is the CEO of the holding company that conforms Latam Digital Marketing, Gogetit.com and its subsidiaries in Latin America.

Campaign Grader: Tool for Google AdWords optimization

Google Adwords, also known as Google Ads, has become the tool of millions of companies to make themselves known in the Digital Age. This is why knowing how to execute your Google Adwords campaigns correctly is extremely important. And with us, you can do your Google AdWords optimization using our Campaign Grader. People look for …

Political campaign marketing strategies – All about the benefits

Last time, we were talking about political digital marketing and how it has more interference in the outcome of the elections than you think. This time, we have a theme on the same section, but with a different approach. While political marketing exists as a general concept, there is also electoral marketing, in a more …

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The main subsidiary of the American multinational company Alphabet, and owner of the main search engine on the Web, Google, has a success story behind each of its products. We know great tools of mass consumption like Gmail, Google Maps, Google Earth, YouTube, Google Chrome, Android, among others. “Speed ​​and excellence, two core concepts for …

Yalo Chat | The WhatsApp Business ChatBot + AI that is changing digital messaging

We all remember the horror stories when we needed to contact any customer service department of a company to make some kind of consultation, or requesting a service or filing a complaint that took a lot of time and steps. As a solution, Yalo Chat was born, driven by business ChatBots and artificial intelligence. Long …