PÁGINA DE AUTOR

Alberto Alvarez

Alberto Alvarez
CEO - Fundador
After working for almost a decade in marketing in Procter & Gamble, Alberto envisions the power of changes in the digital era and decides to focus in the entrepreneurship world in Latam. In 2012 he founds his first start-up, gogetit.com.pa, changing the way to engage with real estate in the region. Alberto served as Marketing VP for Agora Technologies at Silicon Valley, a company finance by Guy Kawasaki & Nolan Bushnell, where he developed the main concept of Startup Icon. Today, Alberto is the CEO of the holding company that conforms Latam Digital Marketing, Gogetit.com and its subsidiaries in Latin America.

This is the Social Media Listening Software that offers you 90% accuracy in Spanish

In previous articles, we talked about Social Listening and its importance for brands. Further knowing when people mention your company, it is very necessary to know what users really say about it. That is why when we collect large amounts of data, we need to find the most efficient way to analyze it. Undoubtedly, through …

Google Digital Garage | Free Online Marketing Courses

The Digital Marketing is increasingly demanding nowadays, and large corporations and agencies are increasingly interested in better prepared professionals. If you are one of those who can’t wait for a Google Course, this is for you! But don’t worry, this doesn’t mean that you can’t work in this sector so covet. Thanks to the vision …

Dropshipping | Learn more about this business model

Not all companies have the possibility to produce and distribute, just as there are companies that only need the product to market it, without having to buy their stock in large quantities. That is when we enter into the world of Dropshipping. Therefore, the e-commerce strategy focused on creating the distribution of products or services …

From macro to microinfluencers

Having a conversation about a comprehensive digital marketing strategy certainly has to touch the point of using this niche influencer figure, well known as microinfluencer. For 5 years, influencers have been talked about and how they changed the online conversion process. However, everything mainstream ends up getting tired and few macroinfluencers have been able to …