PÁGINA DE AUTOR

Alberto Alvarez

Alberto Alvarez
CEO - Fundador
After working for almost a decade in marketing in Procter & Gamble, Alberto envisions the power of changes in the digital era and decides to focus in the entrepreneurship world in Latam. In 2012 he founds his first start-up, gogetit.com.pa, changing the way to engage with real estate in the region. Alberto served as Marketing VP for Agora Technologies at Silicon Valley, a company finance by Guy Kawasaki & Nolan Bushnell, where he developed the main concept of Startup Icon. Today, Alberto is the CEO of the holding company that conforms Latam Digital Marketing, Gogetit.com and its subsidiaries in Latin America.

Chatbot automation | A new era for lead generation and Artificial Intelligence

In our previous blog about leads, we talked about how to generate these small capsules of information that are important and useful for companies, because they are the way in which they will allow them to convert their investment in the digital world to real sales. In e-marketing, when a user after an internet search …

Let’s talk about Lead Generation Marketing

Leads… Everybody talk about them and how to generate them, so several aspects must be considered. First of all, be clear about what a lead is: Registration of an individual who shows interest in the acquisition of a service or product. Starting from this premise, the generation and monitoring of these leads or “prospects” is …

The ABC of Neuromarketing

Do you know what neuromarketing is? Always looking for new ways to communicate to the target audience and, above all to generate sales, marketing has ventured into various methods of persuasion. Among these, one of the most recent has been neuromarketing, which was mentioned as such less than 15 years ago. The principle of neuromarketing …

Have you heard about the last trends in Political Marketing?

Political marketing is a term that might not be familiar for you. Most likely, you haven’t only heard the term, but you surely have been the target of this marketing tool, Political Marketing. This goes beyond a public image survey of a particular character or a party. Political Marketing is composed of a series of …