Alberto Alvarez

To start a business, not only money and encouragement are needed. Even if the latter are of vital importance, you also need to know the details of the industry you want to participate in. And of course, have the right marketing strategy, in this case, digital marketing. In our article today, we present some points …

Continue reading “Digital marketing for entrepreneurs | Facts that should be known”

CRM are the initials for Costumer Relations Management, refering to software dedicated to managing information and interactions with customers, to offer efficient support. There are many CRM solutions, as well as the benefits of using them in your digital strategy; not only to optimize response time and processes, but also for what this means for …

Continue reading “CRM in Panama – What is it about and how we use it?”

Around the world, Google is associated with +55,000 companies, +100 world partners and 12 of them only in Latin America in the area of ​​SALES CHANNEL, all eager to be part of the Google Marketing Live experience. For this world-class event, the Latam Digital Marketing team was invited by Google HQ to San Francisco to …

Continue reading “Google Marketing Live 2019 | Trends that will change the digital world for 2019”

Over the years, all needs and preferences of people have changed. But there is also another thing changing: The marketing strategies. Through this search for channels to reach customers, the companies realized that positioning themselves in a single channel, was not enough. That’s when Omnichannel Marketing Strategy is born, in order to offer the most …

Continue reading “Omnichannel Marketing Strategy – How to connect the online and the offline world?”