Alberto Alvarez

Sponsorship advertising also called native or sponsored ads, is the system that brands use in order to pay for news services. Some people believe that it is two different things, while the former is merely informative. On the other hand, the second has more sales intentions. Mainly, the sponsored content is to incorporate promotional articles …

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It is no secret that one thought has crossed our mind on many occasions: We would like to predict the near future of our company, or to know what our customers want. This is possible with Machine Learning. Companies must understand that information is the greatest resource they have, so databases are their most valuable …

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Performance marketing is one of the most important tools for both brands and marketers. This is based on the basic principle of paying for results, either by exposure and visibility, by interaction or by a specific action. Performance marketing offers clarity and transparency in services. Currently, these results can be easily measured and studied. Performance …

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Throughout the years, marketing developed different strategies and processes in order to reach potential customers. That’s why the Marketing Automation Software was born. Better known as Automatización del Marketing in Spanish, we previously talked about it in our previous article: Marketing Automation starts from the moment we attract traffic, until we generate the desired conversions …

Continue reading “Best Marketing Automation Software | Top 5 tools that you can’t stop using”