PÁGINA DE AUTOR

Alberto Alvarez

Alberto Alvarez
CEO - Fundador
After working for almost a decade in marketing in Procter & Gamble, Alberto envisions the power of changes in the digital era and decides to focus in the entrepreneurship world in Latam. In 2012 he founds his first start-up, gogetit.com.pa, changing the way to engage with real estate in the region. Alberto served as Marketing VP for Agora Technologies at Silicon Valley, a company finance by Guy Kawasaki & Nolan Bushnell, where he developed the main concept of Startup Icon. Today, Alberto is the CEO of the holding company that conforms Latam Digital Marketing, Gogetit.com and its subsidiaries in Latin America.

LDM | Best regional digital agency in Google Partner Summit 2016

Panama was represented by Latam Digital Marketing at the Google Partner Summit 2016, where the world’s leading digital agencies met in San Francisco, USA. Strategy, expertise, innovation and creativity define Latam Digital Marketing. He won the invitation to the Google Partner Summit in San Francisco (California, USA) for being the best digital agency in the …

Color psychology in digital marketing

It is a fact that color affects the way people behave. This is why understanding what color psychology is and how it works, is vital for its application in marketing and, even more so, in digital marketing. But, before entering to share strategies to improve your design based on the correct use of colors, let’s …

Optimization | The success of digital campaigns

The key to any optimization is found in the analytical tools, data and relevant business information. There are many analytical tools, but finding the one that suits you the best, or how and when to use it, can be difficult. Optimization and digital campaigns Visual Analytics: Numbers can be analyzed in different ways and the …

Facebook announces “I do not like” button

 Facebook anunció el pasado martes a través de su CEO ,Mark Zuckerberg, la creación del botón “No me gusta”. Por medio de algunas declaraciones hechas en California en el Bussines Insider, Zuckerberg afirmó que la integración de este botón en Facebook sera algo que los usuarios habían solicitado desde hace años, por lo que actualmente están …