Alberto Alvarez

Currently, the way of doing business, especially for small companies or independent projects, is following non-traditional models. One of the most used strategies for this type of entrepreneur is crowdfunding, a tool through which consumers or potential investors finance the creation of a product or service instead of paying for it once it is finished. …

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The data exists and the projection is very clear. Live Stream Commerce is the new format that you should now consider in your digital marketing strategies. In the entire Latin American region we are more than 420 million Internet users and although by 2025 it is expected that 15% of the online population will already …

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…is the same evolution that your campaigns need. And just as this great company transmits it just like we do; In today’s digital ecosystem, companies must face new challenges to better understand the different complex journeys and connect the multiple touchpoints of their customers, while prioritizing the privacy of all their users. In an earlier …

Continue reading “The evolution of Google Analytics 4”

SEO today As of 2018, the game in SEO, (search engine positioning or Search Engine Optimization), has changed a lot; Google leads as the number one search engine on the web since more than 90% of the queries are made there, not to mention that YouTube is usually the next on the list, and practically, …

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