Qatar 2022, the opportunity for your brand
por
Alberto Alvarez
at
28 Jun 2023
The first World Cup in the Middle East and in winter In a country with no more than 2.8 million inhabitants with an average age of 32 years, an optimal infrastructure was developed in just 7 years to receive an event of this magnitude. With the construction of more than 44,000 rooms for the demand …
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NIVEA Game Changers, the gamer initiative
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Alberto Alvarez
at
28 Jun 2023
More than 13 thousand female gamers registered to join the movement. Reaching more than 16 million gamers (+487% vs. target) representing 25.27% of the gamer universe. Top of mind positioning of 2nd place. Purchase Intention of 84%. In a country where women suffer from harassment and discrimination, even in the gamer community, NIVEA used various …
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Controversial advertising, opportunity or bad move?
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Alberto Alvarez
at
28 Jun 2023
The term shock advertising or shockvertising emerged to define advertisements that use the power of strong, uncomfortable or even repulsive images to convey a message; in short, it is controversial advertising. Many brands and organizations are famous for using this type of imagery to position a message or product in the minds of their consumers …
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Customer lifetime value and Google Analytics 4
por
Alberto Alvarez
at
28 Jun 2023
Online shopping has been on the rise even before the pandemic: in the region, Latino consumers were already demanding more immediate, convenient and accessible consumption habits in order to purchase products that would otherwise be outside the comfort of their homes and work spaces. The result of this ongoing experience was the relevance of Customer …
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