Google Analytics 4, get ready for the future
por
Alberto Alvarez
at
28 Jun 2023
We all already know the news, by July of next year Google Analytics 4, GA4, will be a reality for all digital campaigns and databases of any brand. Regardless of size, turn, objectives or budget, this migration will be mandatory for everyone. If you still do not have details of the benefits that this evolution …
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Data Enrichment: activate your database with Google Analytics 4
por
Alberto Alvarez
at
28 Jun 2023
Your database is one of the most important assets of your organization and your brand. Enriching the information of your leads, users and audience in general, allows you to generate a complete picture in decision making than what a raw excel database can offer you. There are many benefits after all this, starting from the …
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Limited-time offers, a great way to sell
por
Alberto Alvarez
at
28 Jun 2023
Have you ever been the victim of an offer too good to pass up? We can assure you that you have, and it’s not your fault, there are psychological underpinnings behind this situation. Limited time offers are one of the most used gimmicks in the marketing people’s handbook, and it’s simple: they work and they …
What is Corporate SEO?
por
Alberto Alvarez
at
28 Jun 2023
Increases credibility at the corporate level. It complements PPC campaigns with Corporate SEO. It helps to better position all sites or brands in local searches with a defined cluster. ROI is up to 12 times better with organic traffic. SEO is becoming increasingly relevant among digital marketing strategies, contributing to the responsibilities and objectives of …