Information security in the 1st party data era
por
Alberto Alvarez
at
12 May 2023
Cyber-attacks on companies have increased exponentially in recent years and are expected to continue to grow during 2023. They will be increasingly sophisticated and targeted attacks on information systems, making the information security of brands and, most importantly, of users and audiences, highly vulnerable. This concern becomes more relevant when we tie the end of …
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Keys to enhance your 1st party data strategy
por
Alberto Alvarez
at
12 May 2023
The elimination of cookies opens up new opportunities for all marketing teams to generate positive levels of trust and loyalty with their digital audiences. A point that adds to the balance but represents the development of much more robust strategies for brands. The long-term solution: 1st party data. Winking at each user will not necessarily …
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Integrate SEO and PPC for an effective marketing campaign
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Alberto Alvarez
at
12 May 2023
Previously we have analyzed the benefits of SEO and PPC. Not that one is better than the other if we separate them, the question now really is: How to integrate SEO and PPC properly for your brand? The two integrate very well to drive search success. It’s not always just SEO versus PPC/SEM; each channel …
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Chat GPT: best practices for marketing
por
Alberto Alvarez
at
12 May 2023
A boom that translated into more than 100 million users globally in just two months and that also put Big Tech in sprint mode to launch its proposal as soon as possible. This tool put artificial intelligence in the spotlight it needed, making it accessible, practical and highly functional. And as with every technological innovation, …