Alberto Alvarez

Digital experiences have become a key factor in the customer journey of generation Z and millennials. We know that technology is part of their daily lives, and has become indispensable in their consumption habits, so understanding their needs and expectations in their shopping moments is essential. Offering digital experiences through immersive strategies can connect more …

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As we mentioned in our previous article “The demise of cookies”, the era of cookies will come to an end in 2022. Apple with Mozilla, Microsoft with Edge and now Google with Chrome, will focus on user privacy and as a result, remove all cookies from their browsers.  If we double click on digital advertising, …

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Are you looking for new creative communication alternatives that promote higher levels of audience participation, loyalty, engagement and enthusiasm? The answer could be Transmedia Storytelling, yes! Maybe the term sounds a bit strange to you but you have probably already been part of it because it is already positioned in the cultural, journalistic and communication …

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Electronic commerce, also known as e-commerce, has become a fundamental means for businesses today. It has undoubtedly changed the way consumers buy and companies sell, because it allows reaching larger audiences and growing without the limitation of a physical store, as well as offering consumers the ability to shop from anywhere, at any time and …

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