Israel Santiago

After a successful career of more than a decade at Procter & Gamble as head of regional and local projects, including the launch of Gillete Latin America's digital platform, Israel returns to Mexico to lead all advertisement efforts for the most important brand of paint and industrial covering of the region, innovating the industry standard as he integrated platforms with the project of Comex Masters, making ESPS and Fox Sports join their signals during the Brasil 2014 World Cup. Said projects where winners of many prizes like EFFIEs, EFEM, IAB Conecta, as well as more nominations and a Cannes Lion. Driven by his experience and inspired by the digital world's dynamism, 5 years ago he decided to entrepreneur and lead a group of talented youngsters, lovers of the digital world and gifted with many approaches to create and implement integral digital marketing strategies in all the Region.