Inbound marketing in Panama | New trends
por
Israel Santiago
at
29 Jul 2019
Inbound Marketing, or attraction marketing, consists in making the user to find you, contrary to the traditional marketing (that consists of chasing customers). In other words, Inbound Marketing doesn’t focus directly on the sale, but rather on informing the consumer. The effectiveness of this “technique” is the construction of its own channel to capture users …
The Region’s Most Important Artificial Intelligence Event of the Year is Here!
por
Israel Santiago
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08 Jul 2019
Next Thursday, July 11, LDM will host the most exclusive event of AI and Machine Learning of the region. That’s why the most important startups and companies were invited to present the digital transformation of the new era alongside Latam Digital Marketing. During this session, there will be up to 50 well-known companies that support …
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Programmatic Advertising | Meet the Future of Marketing for 2019
por
Israel Santiago
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03 Jul 2019
In a world where the concepts of traditional advertising have been displaced by the digital era, all companies must know and work with Mediamath Programmatic. That’s why in Latam Digital Marketing we could not miss the opportunity to attend the 3rd edition of the Future of Marketing in Mexico, where we were also invited as …
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Programmatic ad buying | 5 reasons to choose it
por
Israel Santiago
at
26 Mar 2019
In our digital world today, since companies discovered that they could advertise on social networks, they opted for the most efficient way to do it, and then the programmatic purchase was born. The processes of buying media manually, have evolved to give way to the Programmatic Purchase, well known as well as programmatic ad buying. …
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