The term shock advertising or shockvertising emerged to define advertisements that use the power of strong, uncomfortable or even repulsive images to convey a message; in short, it is controversial advertising. Many brands and organizations are famous for using this type of imagery to position a message or product in the minds of their consumers …

Continue reading “Controversial advertising, opportunity or bad move?”

As we mentioned in our previous article “The demise of cookies”, the era of cookies will come to an end in 2022. Apple with Mozilla, Microsoft with Edge and now Google with Chrome, will focus on user privacy and as a result, remove all cookies from their browsers.  If we double click on digital advertising, …

Continue reading “The post-cookie era: Alternatives to 3rd party data”

Last time, we were talking about political digital marketing and how it has more interference in the outcome of the elections than you think. This time, we have a theme on the same section, but with a different approach. While political marketing exists as a general concept, there is also electoral marketing, in a more …

Continue reading “Political campaign marketing strategies – All about the benefits”

When it comes to 360 Marketing strategy, it is usually about defining a marketing plan with a presence both in the digital and in the traditional plane. The 360 ​​number is both broad and powerful, and there is no definitive example that distinguishes what a 360 campaign really is. Instead, its meaning can be very …

Continue reading “360 Marketing strategy | What you must know about it”