As we mentioned in our previous article “The demise of cookies”, the era of cookies will come to an end in 2022. Apple with Mozilla, Microsoft with Edge and now Google with Chrome, will focus on user privacy and as a result, remove all cookies from their browsers.  If we double click on digital advertising, …

Continue reading “The post-cookie era: Alternatives to 3rd party data”

CRM are the initials for Costumer Relations Management, refering to software dedicated to managing information and interactions with customers, to offer efficient support. There are many CRM solutions, as well as the benefits of using them in your digital strategy; not only to optimize response time and processes, but also for what this means for …

Continue reading “CRM in Panama – What is it about and how we use it?”