Category: Programmatic

Category: Programmatic

It’s based on the purchase-sale of advertising through technology based on data, cookies and Machine Learning algorithms. Do you want to read more about this? Click here

As we mentioned in our previous article “The demise of cookies”, the era of cookies will come to an end in 2022. Apple with Mozilla, Microsoft with Edge and now Google with Chrome, will focus on user privacy and as a result, remove all cookies from their browsers.  If we double click on digital advertising, …

Last Thursday, July 11, we hosted KORE, the most exclusive Artificial Intelligence, and Machine Learning event. In this event, the CEO and founders of the main companies of Artificial Intelligence and Machine Learning shared thoughts on technologies applied to digital performance. Tony Rallo, event organizer and co-founder of Kio Networks and Ideas 345 participated in …

Do you know what neuromarketing is? Always looking for new ways to communicate to the target audience and, above all to generate sales, marketing has ventured into various methods of persuasion. Among these, one of the most recent has been neuromarketing, which was mentioned as such less than 15 years ago. The principle of neuromarketing …

Next Thursday,  July 11, LDM will host the most exclusive event of AI and Machine Learning of the region. That’s why the most important startups and companies were invited to present the digital transformation of the new era alongside Latam Digital Marketing. During this session, there will be up to 50 well-known companies that support …