Category: Programmatic
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Israel Santiago
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03 Jul 2019
In a world where the concepts of traditional advertising have been displaced by the digital era, all companies must know and work with Mediamath Programmatic. That’s why in Latam Digital Marketing we could not miss the opportunity to attend the 3rd edition of the Future of Marketing in Mexico, where we were also invited as …
Continue reading “Programmatic Advertising | Meet the Future of Marketing for 2019”
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Alberto Alvarez
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26 Jun 2019
It is no secret that one thought has crossed our mind on many occasions: We would like to predict the near future of our company, or to know what our customers want. This is possible with Machine Learning. Companies must understand that information is the greatest resource they have, so databases are their most valuable …
Continue reading “Machine Learning Technologies | The secret behind algorithms”
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Israel Santiago
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26 Mar 2019
In our digital world today, since companies discovered that they could advertise on social networks, they opted for the most efficient way to do it, and then the programmatic purchase was born. The processes of buying media manually, have evolved to give way to the Programmatic Purchase, well known as well as programmatic ad buying. …
Continue reading “Programmatic ad buying | 5 reasons to choose it”