Having a conversation about a comprehensive digital marketing strategy certainly has to touch the point of using this niche influencer figure, well known as microinfluencer. For 5 years, influencers have been talked about and how they changed the online conversion process. However, everything mainstream ends up getting tired and few macroinfluencers have been able to …

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Political marketing is a term that might not be familiar for you. Most likely, you haven’t only heard the term, but you surely have been the target of this marketing tool, Political Marketing. This goes beyond a public image survey of a particular character or a party. Political Marketing is composed of a series of …

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To start a business, not only money and encouragement are needed. Even if the latter are of vital importance, you also need to know the details of the industry you want to participate in. And of course, have the right marketing strategy, in this case, digital marketing. In our article today, we present some points …

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Sponsorship advertising also called native or sponsored ads, is the system that brands use in order to pay for news services. Some people believe that it is two different things, while the former is merely informative. On the other hand, the second has more sales intentions. Mainly, the sponsored content is to incorporate promotional articles …

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