LDM is a Great Place to Work 2020
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21 Feb 2020LDM is a Great Place to Work 2020
Alberto Alvarez
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After many months of planning and great effort we have a new achievement that we want to share with all of you… We are a Great Place to Work 2020?
This certification positions us not only as the best place to work within the Digital Marketing niche but also the best place to work within the region’s advertising industry. Great Place to Work evaluates its applicants´ work culture through the experience of the collaborators that make up these organizations in order to obtain the GPTW 2020 award.
Great Place to Work ® Institute is a global research, advisory and training company that helps organizations identify, create and maintain excellent workplaces through the development of reliable workplace cultures.
It represents the perception that employees have about the sense of justice within the organization through mechanisms that ensure equity and transparency in organizational processes and decision making.
About us
In Latam Digital Marketing we offer integral solutions to support the development and execution of marketing campaigns in the digital field, including: consulting, strategic support, creative development, audiovisual production, planning and execution of plans for digital media, purchase of technology services, implementation of automated marketing platforms and CRM (Customer Relationship Management), among other services geared towards tangible business results.
We have solid credentials with global leaders in the digital marketing arena. Latam Digital Marketing is the only Google Partner Premier agency in Central America, Caribbean & Andean Region, this being the highest possible alliance with Google (there are only 12 in Latin America) and it shows a clear distinction in technical performance, customer satisfaction and accelerated growth.
Moreover, we are the only Adobe Marketing Cloud partner, a global leader in digital marketing solutions for large companies. We are also the only partner of Marketo, the world’s leading automated marketing platform, and lastly, we´re a Mediamath regional partner, SaS global leader for Programmatic digital marketing.
Our Journey
Our company was born in January 2013 as a startup to create GoGetIt, a real estate portal. The idea and the business plan made the company win prizes in Silicon Valley and connect the founders with the innovation ecosystem as well as the most advanced digital marketing trends.
In 2015, the company’s focus expanded in order to serve other industries with the same philosophy of generating plans tied to performance, ultimately giving birth to what our holding company is known as today, Latam Digital Marketing (LDM). With this intervention, an era focused on exponential growth and accelerated regional expansion had begun.
In 2016, the first subsidiaries opened in Guatemala and Costa Rica while customers continue to come in from different countries. Meanwhile the company maintained growth rates above 2X
In 2017, Google chose LDM as its first PREMIER PARTNER for Central America and the Caribbean. Additionally, Unbounce names us its first partner in Latin America given the level of expertise and growth that we were generating.
In 2018, Marketo appoints LDM as Regional Partner and through an acquisition, formal operations were opened in the Mexican market, expanding our employees to more than 80.
In 2019, LDM is named the first Official Adobe Marketing Cloud Partner. In addition, we formed the “LDM AI HUB”, making it the first time that an independent agency groups together multiple startups focused on applying Artificial Intelligence to digital marketing technologies geared towards executing plans for companies in Latin America. During the month of July we opened operations in Peru, our 5th subsidiary.
This year we got GPTW 2020.
What is the Great Place to Work certification?
Great Place to Work® Institute is a global research, consulting and training firm that helps organizations identify, create and maintain excellent workplaces, through the development of highly trusted cultures. Great Place to Work® works with the private industry, nonprofit organizations and government institutions in more than 50 countries on six continents.
In the last 30 years, GPTW has carried out exhaustive research focused on the experience of collaborators on what makes an organization excellent and today they have defined the pinnacle of all workplaces.
Each year, up to 4 million employees worldwide in more than 6000 organizations take the collaborator survey for Great Place to Work that collectively employs approximately 10 million people.
The organizations that they survey represent virtually all sizes and all industries. Through certification programs, GPTW publicly recognizes outstanding work cultures and annually produces the list of the 100 best companies to work with for FORTUNE and the list of best workplaces for millennials, women, diversity, small and medium organizations and various industries.
For more than 30 years in our research processes we have worked with more than 18,000 organizations from all sectors in more than 60 countries, representing more than 100 million collaborators surveyed.
Lesslie de Davidovich, regional general manager of the Great Place to Work® Institute Central America and the Caribbean.
This is why after knowing the prestige of the GPTW 2020, as well wanting to receive this internal analysis of our organization, we embark on this adventure.
These are some of our outstanding achievements that make us a GPTW 2020
- Operation Centers in Panama, Mexico, Guatemala, Peru and Costa Rica.
- The CSSDA design and development page rewarded our website in the categories of Best Innovation Design, Best User Interface Design and Best User Experience Design.
- We started the Google Ads Performance Growth Program with Google.
- We created the One Team One Design team, developing the talent of our Design Team as a single force.
- We developed our own tool to improve the performance of Google Ads Campaigns.
- We organize the most important Artificial Intelligence Event in the region.
What sets us apart from other companies?
- Monthly Information Town Halls for our employees
Where we inform everyone in our team what is happening in the company, recognition of employees, welcomes and introductions to new team members with interconnection with all our offices.
- We have become a Borderless Agency
With customers across the globe and services in countries where we don’t currently have offices, the geographical boundaries have been left behind. We don’t just work with remote teams and equipment, we provide solutions and excellent service to our customers thousands of kilometers away.
- National and international internship program
- Leaders committed to boosting their teams
Our Internship Program has allowed us to empower leaders who work with us today. Many people started their professional career with us and currently have fixed positions within the organization.
We faithfully believe in horizontal leadership, so all team leaders are given the task of showing their members that they are accessible and can count on them. This makes it possible to grow closer bonds, raise confidence levels and empower all members. This has helped create a good work environment that has allowed us to participate in the Great Place to Work 2020.
- Fellowship activities to encourage teamwork
From sports activities and birthday celebrations to meetings outside office hours, one of the qualities that most stands out for our organization and also stood out in GPTW 2020, is that we like to share so we encourage this among employees.
And because the only way to change the future is to create it… Are you ready to take your strategy to the next level?
We are the # 1 Performance Marketing Agency in LATAM.
