Google Adwords, also known as Google Ads, has become the tool of millions of companies to make themselves known in the Digital Age. This is why knowing how to execute your Google Adwords campaigns correctly is extremely important. And with us, you can do your Google AdWords optimization using our Campaign Grader.
People look for what they need at a specific time, as our ads should be aimed at getting that person with a specific need that we can solve.
We must offer the right ad at the right time.
Alberto Alvarez
What is Google Campaign Grader?
It refers to a platform that analyzes your Google Adwords account and offers you opportunities to improve your digital campaigns.
What is Google Adwords?
It is the Google platform that allows you to create ads to promote your company or brand.
In the Digital Age, we try to position our brand on all possible platforms, and as we all know, when it comes to the best all-around search engine, Google comes to mind. For example, it is proven that for every dollar invested in Google Campaigns efficiently, the ROI is double for the average companies. That is why doing a good job becomes imperative and Google AdWords optimization campaigns are paramount.
What is not measured can not be improved.
William Thomson Kelvin
Even over the years, this phrase has been the basis of our work. For us, the results, as well as their prediction, are very important when we delve on Performance marketing ground. Therefore, we work and measure results progressively, making improvements during the process, because to get the best results, we need to be able to correct what is not working along the way, and this is possible when we measure what we do.
LDM a step forward in Innovation
In Latam Digital Marketing we are the # 1 Agency of Digital Marketing of Performance in Latam and Google Premium Partner of the region. As far as Machine Learning, Artificial Intelligence and technology are pillars of our work. And we decided to create this tool to optimize campaigns and help both brands and companies to diagnose the points to improve your Google Adwords Campaigns. This is our Campaign Grader!
What is the Campaign Grader?
Our new platform for Google AdWords optimization generates a report with recommendations on the performance of your campaigns. With which you can detect opportunities and deficiencies that you would not normally get at first glance. All this in order to make these improvements, your results are increasingly positive.
Why use LDM Campaign Grader?
Analyzing the performance of your Google Adwords Campaigns has never been so easy! These are some of the benefits you get when using our platform:
You get your free report
Complying with best practices, and as a result, you invest your budget efficiently.
Optimize your time
Receiving in seconds the key indicators of your campaigns.
Reach your business goals
Improving your campaign based on the recommendations of the report
Evaluate your Google Adwords Campaigns totally free
As part of our testing software for Google AdWords optimization, we want to offer every single company or person, the ability to analyze their AdWords campaigns.
If you want to know more about the world of Artificial Intelligence and Machine Learning, meet the # 1 Digital Performance Marketing agency in the region.
Last time, we were talking about political digital marketing and how it has more interference in the outcome of the elections than you think.
This time, we have a theme on the same section, but with a different approach.
While political marketing exists as a general concept, there is also electoral marketing, in a more specific sense.
According to Mario Herreros Arconada, electoral marketing follows from political marketing, and is known as:
The approach, implementation and dissemination of certain messages, on occasion of the implementation of electoral processes, to designate the government of a particular political community; It is, therefore, a specific variant of political marketing.
It is clear, then, that there are compelling reasons to see political campaign marketing strategies and use it in our favor.
Is it worth the investment of resources in political campaign marketing strategies?
The truth is that the effort to design a marketing campaign would seem absurd, but the results speak for themselves.
Political campaign marketing strategies have the function of modifying the election of the electorate towards the proposal that you’re looking for. So, it has the power to change the balance in a significant electoral process.
There are three ways to achieve this: Focusing on the product, focusing on the sale and focusing on the market.
Political campaign marketing strategies that focuses on the product, tends to be more honest and purposeful.
The product, in this case, is the electoral platform, the message or proposal that they want to highlight and which one to vote; the party, the ideology or the politician it represents.
So, the focus on the product, tries to highlight the characteristics and advantages, for information of the people that will vote.
On the other hand, political campaign marketing strategies focused on sales is usually more assertive, but full of false and empty promises.
This way, the focus on the sale uses any resource, manipulation and deception in order to win the election. It is the equivalent of somebody selling a miraculous product at a fair.
Finally, the focus on the political campaign marketing strategies is about the satisfaction of voters, based on their opinions, tastes and ideologies that they handcuff.
This is not only applied when making an election, but as a measure of popularity once the elected government is established.
These analytical resources are used to know the success of the exposed policies, as well as to modify the course of action whenever it gave what it seeks to promote.
Political campaign marketing strategies, not only allows to know the electorate and its response to the exposition of policies or platforms, but it also helps to spread a message.
In addition to this, allows to gain the sympathy and support of the group to which it is addressed, obtaining a competitive advantage in an electoral process.
It should be noted that political campaign marketing strategies can be applied in any decision-making process and not only in the political sphere. A person who wants to pass a proposal or obtain a majority in the school, union or labor field, can use this resource.
This tool, then, positions the person after his machination as a solid adversary, with full knowledge of his audience and with real chances of winning.
Learn more about Electoral Marketing through this video that tells you how to win an election using the political campaign marketing strategies:
If you want to know more about Branding, you can visit our posts about digital campaigns that improve and increase the presence of the brand with tangible results.
We are the right Performance Agency that you need to grow your brand. Let’s talk about your next digital strategy!
The main subsidiary of the American multinational company Alphabet, and owner of the main search engine on the Web, Google, has a success story behind each of its products.
We know great tools of mass consumption like Gmail, Google Maps, Google Earth, YouTube, Google Chrome, Android, among others.
“Speed and excellence, two core concepts for Google.” – Larry Page
With more than one million servers in the world and the ability to answer 1000 million questions daily, we have Google. It positions your website as the most visited in the world.
The academy
The company has created the largest academy chain in the world and continues to develop products for it.
They are based on efforts as part of their entrepreneurial culture and work under a scheme to value and foster knowledge.
In case you didn’t know, there are different websites dedicated to promoting the study, in addition to many Google courses, which seek to create specialists and look for talents around the world.
Find the Google Academy you like the most
In order to understand a little the concept of learning with Google, we have decided to include the different programs offered in its digital format as “Google Academy“.
Transmitting the experience and needs that specialists require to be experts in the handling of Google products, has been very important. This has driven the magnificent idea of creating Digital Professionals in a 100% digital world.
The academies that Google has publicly are:
To analyze your data
The academy focused on mastering the company’s analytical tools for web resources, has four courses.
It focuses on improving or acquiring knowledge in analytics for digital strategies. This is possible thanks to its self-learning scheme, where you can join an online study community.
Besides, it will allow you to test your skills with the different tests and take lessons with experts directly from Google.
Adwords and Analytics hand in hand
It is one of the most requested academies because within it, you acquire knowledge and specialization about Google Adwords and Google Analytics.
Their community is characterized by being certified in 2 of the 7 specialties they offer.
Due to the complexity and validity of these certifications, they grant their alumni with the Google Partner badge.
Digital Innovation made a tool
It is the academy based in the United Kingdom, designed for professionals with experience in the digital marketing sector. Currently, it has 4 specialization courses with high academic value.
If you want to be part of this remarkable group of Digital Marketing gurus you need to apply, have previous experience and work with a Google agency or partner.
The interesting thing is that the courses are taught by Googlers and some final exams are face-to-face.
Develop with Google
Developing on the Web, Android and IOS is much easier with Google Developers, with support from Udacity.
The company offers one of the most complete and renamed programs worldwide. It is responsible for Apps development, Web development, Cloud Computing, technology entrepreneurship and more.
Besides, there are other tools that you will be able to develop in this unique space.
Teachers teaching teachers
GTA, Google Teacher Academy is a professional development experience designed to help elementary and middle school educators around the world to make the most of innovative technologies.
Their courses are face-to-face and provide teachers with certifications that will allow them to present themselves as professionals in the use of the necessary tools of the 21st century.
Research in different sources
Despite not being an academy with courses and certifications, it is a popular Google tool that allows you to search specialized bibliography in a simple way.
From a single site, you can search in a large number of disciplines and sources such as:
Studies reviewed by specialists
Thesis
Books
Abstracts
Source Articles
Academic publishers
Professional societies
Preliminary Impression Deposits
Studies of universities and other academic organizations
Google products are increasingly diversified, and we have tools to work on digital innovation, so you shouldn’t miss these opportunities (and less the free ones)
We all remember the horror stories when we needed to contact any customer service department of a company to make some kind of consultation, or requesting a service or filing a complaint that took a lot of time and steps. As a solution, Yalo Chat was born, driven by business ChatBots and artificial intelligence.
Long procedures, waiting hours on the phone and “press the next option” were some of the challenges we faced, but with the innovation of WhatsApp Business ChatBot from Yalo Chat, we can offer personalized and more efficient customer service.
The bots are an effective solution for simplifying customer service and automating processes to facilitate the work of sales agents.
What is a ChatBot?
A bot is a combination of processes and algorithms designed to mimic human behavior and perform tasks automatically.
How do ChatBots work?
Bots often work within other applications and its ability to provide information or support to the user depends on the degree of complexity and its development.
Why do I need aChatBot?
ChatBots are a source of Resource efficiency and better customer experience. They let you collect all the answers and important data you need 24/7 so the company can contact you without the need for constant human investment as a result.
What is WhatsApp Business?
It is a free downloadable application available for Android and iPhone, which has been specially developed for small and medium businesses.
Enhance customer service by messaging with Yalo Chat
Yalo Chat offers its customers the possibility to interact with their consumers through messaging applications to achieve a commercial conversation.
For example, through WhatsApp Business ChatBot, brands manage to communicate with the user, recognize their need and offer a personalized and instant solution. Also, If we consider the long waits to be attended by a person, this facilitates all processes.
Yalo Chat is responsible for helping larger companies improve customer relations. Clearly, it is the reason why Facebook and WhatsApp Business ChatBot, improve businesses’ performance and offer a better service.
Every time I want to remember why we are doing this at Yalo, I pick up the phone and call a call center, and that reminds me that we still have a lot of work to do.
Javier Mata – Yalochat CEO
These are the Top 3 reasons to use Yalo Chat
Increase sales with personalized messages
Build personalized relationships with customers on a great scale. You will increase both engagement and effectiveness.
Best Remarketing Strategy
Your message opening range for personalized messaging campaigns is 80%.
Reduce costs with automation
Minimize costs while improving conversion, increasing ROI.
Why is it necessary to have a ChatBot for Customer Service?
Even though WhatsApp Business ChatBot is a technology that has begun to gain attraction for a while, not all companies know the benefits it can offer your company. As a consequence, we’ve listed them below:
ChatBots allow you to socialize on platforms where your users are located. So WhatsApp and Facebook are the perfect options since today all people know and mostly move on these platforms.
Customers are increasingly demanding and want to be served as quickly as possible at any given time of the day. With a ChaBot, you can receive instant attention 24 hours a day, 7 days a week, and serve your customers at any time without wasting time.
It is the best way to serve thousands of clients simultaneously, whereas human resources would take a long time and you would also need a large staff to achieve it.
It allows you to reduce costs since a 24/7 service requires rotating shifts and a lot of training.
Your team can invest their time in other processes since you can reduce more than 40% of the time invested.
Customers want to feel unique, different and special. Indeed, with a Chatbot, you can create a personalized experience for your client as it is able to analyze historical customer data, chart its consumer profile and thus offer exclusive attention.
Why do we offer our customers Yalo Chat?
Send and manage notifications. You do this with a simple configuration, which not only has a low cost but also offers you a free demo with which you can get to know the product.
Automate frequently asked questions with AI. This will help you precede 90% of conversations and boost your customer satisfaction rates.
Streamline your support service. This allows you to increase the efficiency of your company’s representative since only high-value conversations arrive because generic inquiries have already been answered.
Create unique chat solutions. It generates distinctive interactions based on chat. So product design consulting and user experience makes it easy.
And if Yalo Chat does not convince you like the tool you need, we present a case of success for the company.
Aeromexico uses Yalo Chat as part of its strategy
Aeromexico announced a couple of years ago that its customer service platform via chat – which was already available on Facebook Messenger – would also start operating on WhatsApp. This made it the first airline in America to use the mobile instant messaging application in this way.
According to Brian Gross, Deputy Director of Digital Innovation at Aeromexico, “this new service allows passengers to receive answers to any question in a faster way, since it gives them access to the personal attention of the customer service team, in addition to providing automated responses at the moment ”.
In an interview with Tec Review, Javier Mata, founder, and CEO of Yalo recalled that it was approximately three years ago that WhatsApp contacted the startup and Aeromexico to start developing this service.
He added that the process was quite fast since the firm already had the entire CCRM platform (Conversational Customer Relationship Management or Conversational Management of Customer Relations) previously used by Yalo for web chats, Facebook Messenger and Twitter that offer automated responses and communication with agents.
“It was a matter of two days because we already had it ready. (WhatsApp) was very surprised, since other teams had spent months on it,̈ he said. The biggest challenge that Yalo’s team faced during this process – Mata added – was to change the entire architecture in the data part.
“Whatsapp is very careful to maintain the point-to-point encryption, that is, that the information never comes out of the clients’ servers and also those of Whastapp. What we had to do to achieve this was to recreate this system (…) however, this allows us to offer greater security, ”commented the CEO of Yalo.
In addition to this advantage, Javier Mata stressed that WhatsApp has a fairly active audience, which makes it even more attractive to customers compared to other services. “While Facebook Messenger, for example, is very popular, WhatsApp is the most used application for personal conversations in Latin America, so its relevance is greater,” he explained.
The Aeroméxico customer service system via chat, available 24 hours a day, seven days a week, allows you to request a flight quote and reserve it in natural language to answer questions like ‘How many pieces of luggage can I document? ? ‘ or ‘How can I take my pet with me?’
In addition, it offers you the option of receiving notifications before and after your trip with departure times and assigned a room, for example, and even check-in and downloads your boarding pass without leaving the application.
As if this were not enough, “you decide what type of communication you want to receive, that is, you can tell Aeromexico that you only want notifications and not support, for example. Thus, you can further personalize the service, ”said Javier Mata.
Yalo Chat was part of LDM Kore AI Hub
The company was present at the most important Artificial Intelligence event in the region organized by LDM where the most recognized companies presented the new technologies in Machine Learning and Artificial Intelligence. Here we leave you a summary of the presentation:
*Remember to turn on the English subtitles
If you’re ready to take your business to the next level and get the best result from your customer service, it’s time to implement bots with Yalo Chat and at LDM we can offer you all its services!
If you want to quote and get more information about Yalo Chat for your company, you can do it here:
We are ready to implement Performance Digital Marketing strategies to offer you the best results. Because the only way to change the future is to create it …
