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This is the Social Media Listening Software that offers you 90% accuracy in Spanish

Escucha Social

In previous articles, we talked about Social Listening and its importance for brands. Further knowing when people mention your company, it is very necessary to know what users really say about it.

That is why when we collect large amounts of data, we need to find the most efficient way to analyze it. Undoubtedly, through social listening, we are able to classify all that data as a whole to select the one that interests us most.

Social Listening is responsible not only for analyzing the content we publish but also for improving our strategy. This improvement refers to the key component to achieve the engagement we need through the analysis of comments, conversations, opinions, preferences and user data. The real goal we must achieve with Social Listening Marketing is to measure through our strategy, the performance of a brand, product or organization.

Once we know what we need to do, that’s when we look for the best platform to achieve it. At Latam Digital Marketing we set the task of doing all the research for you and compare the best options on the market. Here we present the winner:

Karma Pulse Social media listening software

For Social Listening in your company, use Karma Pulse

After much research and comparing various Social Listening platforms, we get one that offers the best cost/benefit.

Karma Pulse is a measurement platform for analysis, and interaction on social networks using artificial intelligence. It filters, segments, classifies and analyzes social network profiles, (as well as the competition) as well as listens and understands what your customers say in real-time.

Its services are being used by companies around the world, from television channels and universities to international banks. In addition to artificial intelligence productos loaded with specialized analysis of market conversations, as well as focus on real-time and monitor real-time Spanish-speaking conversations.

Some of the options you have within this platform are:

  • War Room

These Social Listening rooms allow you to visualize the most relevant data for the decision making on executive boards your business focusing on brand, sales, communication, and user experience. At the business level, it allows us to ask precise questions to each area and take the necessary actions in a timely manner.

The Executive Boards of War Room are a simple tool that presents an x-ray of the most relevant topics of our brand. Besides, it is an excellent ally for customer service, sales, marketing, and communication areas.

Not only do we have knowledge of the actions of the competition, but we know aspects of our company that were indifferent to us.

  • Reports

The reports allow you to understand the data in depth to answer the questions you need to solve through data, graphs, findings, trends, and recommendations.

Also, the reports are specially made, so you can know the market’s behavior. Unquestionably, you can discover the practices of your sector and create strategies with specific information to your field in the digital world.

  • Social Hub

It generates social experiences using different strategies that attract your audience, increase your brand presence and trigger social interaction.

  • Segmented Twitter Publicity

The most innovative social media advertising on Twitter for your audience through interest segments.

6 Benefits of Karma Pulse compared to other platforms

  1. Personalized alerts about the brand, with which you will be able to detect movements of the brand. 
  2. Monthly status reports of the account. 
  3. Content Monitor specialized in Hispanic American platforms, and compare them.
  4. Machine Learning as a tool to improve the learning of the algorithm, thus improving the collection of information.
  5. Measures the Brand’s Health of the competition to show us how we are in comparison.
  6. Analyzes the reactions through emojis, content, comment hours and more.

Why is it important to do Social Listening?

  1. It allows you to detect new niche markets.
  2. It analyzes your direct competitors.
  3. It identifies the main influencers/ambassadors of your brand.
  4. It knows the brand’s feeling your audience has.
  5. It knows in real-time everything that is happening with the brand and alerts at the time of crisis.
  6. Without Social Listening strategies, you may be losing crucial information about what happens in your profiles.
  7. If you are not listening to what is happening on your social networks, you are working in the dark.

Karma Pulse as one of our softwares

Through marketing we need to know the brand’s health we are working with, that’s why we use Karma Pulse. This tool is essential to plan strategies that will allow us to analyze high volumes of data.

Also, it allows us to know niches in which we talk about our brand and the moments in which this happens. This especially means that through Artificial Intelligence we are also able to predict trends and improve our strategies. 

One of the biggest features that we take advantage of from the platform is that 90% of the actions that can be performed are adapted to the needs of each client.

Our biggest satisfaction is to know that through Artificial Intelligence the processes are technologically automated. This is why we do not waste time or effort in manually teaching the platform to understand what users are saying.

Success stories with Social Listening

Social listening offers great potential benefits to achieve your strategic objectives. Currently, big brands are developing this automated practice to achieve different purposes.

Some companies use social listening to connect with new clients and influencers, aiming for unique offers in a shopping experience. Without a doubt, with social listening you can manage the reputation of your brand; therefore making user experience unforgettable.

Below, you will find some practices that will help you understand cases where Social Listening worked.

  • Asos and Desi Perkins

Desi Perkins is a popular YouTuber that creates lifestyle and beauty content. She currently has 3.2 M subscribers. She offers advice and product recommendations in her videos with a great influence on her followers.

As an influencer, Desi Perkins adopts a routine and beauty tricks that her followers want to emulate to achieve. For example, one day she decided to make a garment in the ASOS online store that was not in stock. Then, Desi Perkins decided to raise this situation in social networks:

“Why does @ASOS show me beautiful articles that are sold out on their website? Every product I select is not in stock.

Desi Perkins

This post was uploaded to Twitter and in less than a day she got an immediate reaction from users, with 32 retweets and 771 likes. Soon her followers began to interact with her and offered online store alternatives that had a similar cost.

The ASOS store responded to Desi Perkins’s tweet in 12 minutes to offer a solution. It is very important that brands respond as quickly as possible, managing mentions of their brand. Don’t know what social listening is yet? In this case, this practice allowed ASOS to be attentive to users’ opinions and respond to Desi Perkins.

Netflix Socks

Netflix keeps the user in mind at all times and aims to offer you a unique experience when you are watching your favorite shows and movies. In the Shorty Awards they pointed out “when we are not publishing, we are listening, looking for the new trends that drive the world of entertainment”.

In this way, Netflix values ​​the user experience and uses social listening to be as satisfactory as possible. A clear example is the product offered: Netflix Socks.

When Netflix practiced social listening, he observed that many users fell asleep while watching a series or movie. Therefore, Netflix detected an opportunity to offer smart socks; When the user is falling asleep, they send a signal to the television and pause the program they are watching.

Here we present more about Karma Pulse and everything it can do to boost your business. This is part of their presentation at the LDM Kore AI Hub in Mexico City:

*Remember to activate the English captions

If you want to know more about related topics, our Marketing Automation section tells you more about the use of software to automate tasks.

If you’ll like more info and pricing for Karma Pulse for your brand or business, click here:

More info

At Latam Digital Marketing, we are the right marketing performance agency to help grow your brand. Let’s talk about your next digital strategy!

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Google Digital Garage | Free Online Marketing Courses

Google marketing courses

The Digital Marketing is increasingly demanding nowadays, and large corporations and agencies are increasingly interested in better prepared professionals.

If you are one of those who can’t wait for a Google Course, this is for you!

Google Digital Garage Google Digital Courses

But don’t worry, this doesn’t mean that you can’t work in this sector so covet.

Thanks to the vision of leading companies like Google, nobody can stay with the desire to learn from the best.

That is why, thanks to Google (in collaboration with the Government of Spain), the Actívate initiative was born.

This initiative offers Google Courses for FREE to anyone who wants it, either in person or online.

The future of the online world is here, and thanks to Google Activate, the opportunity to take these online courses is just one click away from your computer.

With Google Marketing Courses, your professional training will go to the next level. The Google Online Courses you can find are:

  • Fundamentals of digital marketing
  • Get a business online
  • Make sure customers find you online
  • Promote a business with online advertising
  • Expand a business to other countries
  • Connect with customers over mobile
  • Promote a business with content
  • Understand customers needs and online behaviours
  • How to enhance and protect your online campaign
  • Understand the basics of code
  • Understand the basics of machine learning
  • And more!

These courses are available and recommended for everyone. The labor market has changed a lot in recent years, that is why it does not matter the age or years of experience that one has.

Face-to-face courses

The Google Digital Garage Courses also have free face-to-face courses, so if you are interest and have the availability to travel, they are courses that you can’t miss like:

  1. Basic Digital Marketing CourseEntrepreneurship
  2. Training Employment
  3. Training and Personal Brand
  4. Digital Strategy Workshop for your business

If you have the opportunity to attend any of the face-to-face Google courses, you can get certified with IAB (International Advertising Bureau). Unfortunately at this time, certification is only possible by attending these courses. Hopefully Google will not take long to offer these courses for Latin America.

As a Performance Agency, we work to take your brand to the next level. Contact us!

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Dropshipping | Learn more about this business model

que es dropshipping

Not all companies have the possibility to produce and distribute, just as there are companies that only need the product to market it, without having to buy their stock in large quantities. That is when we enter into the world of Dropshipping.

Therefore, the e-commerce strategy focused on creating the distribution of products or services is born, where they are obtained from the supplier (at a base price) and once the sale is closed, it is requested that the same be sent.

Dropshipping is a business model that allows you to sell third-party products to your own customers through the internet and through your e-commerce platform.

Dropshipping is a popular way to sell online, in which as we already mentioned, you don’t need a physical store, or a warehouse with product.

dropshipping

When a store sells a product, it purchases it from a third party and sends it directly to the customer. In other words, with this method, the owner of the online store never sees the product, it simply appears as an intermediary between the product and the customer.

Sounds good, doesn’t it?

It is also an advantage for those who seek to create an e-commerce easily and do not have the necessary resources to face the investment in merchandise and storage expenses.

The important thing about dropshipping lies in finding a niche and offering them an attractive product for that market. And even when you have several years in the market, there are many possibilities to enter this type of business.

Benefits of Dropshipping as an online business model

  1. Financially, the risk is less than traditional e-commerce
  2. Your investment is limited to a good online platform. A communication strategy to spread your brand and the advantages of buying in your store.
  3. Responsibilities are minimized, allowing you to adapt more quickly to the imperatives of online commerce.
  4. Being able to dedicate bigger resources to develop an effective sales strategy.
  5. Your main task is to sell. Therefore, you will have more possibilities to carry out creative actions. You can make a difference with your competitors and invest daily time in analyzing your website, your online marketing actions or how to capture leads, or establish business alliances.

Weakness of Dropshipping

  1. The profit margins are low, because dropshipping is very competitive and when being economic, the price of the product is very low.
  2. Making an inventory will be something complicated, because of not having a real stock, it will constantly change, so you have to be careful that, in some way, you can have a synchronization method with your suppliers.
  3. Shipments become complex, as you will remember, you are an intermediary and your supplier or suppliers are the ones who will send the product, so your shipping costs will be higher.

The dropshipping is not perfect, nor a stress-free way to build a successful business, but it does allow the creation of companies that are dedicated to meet the needs of other companies in their distribution channels.

Well, now that you know what Dropshipping is, its pros and cons, what do you think? Would you use it?

Learn more about E-commerce in our blog.

As a Performance Agency, we work to take your brand to the next level. Contact us!

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From macro to microinfluencers

from macro to microinfluencers

Having a conversation about a comprehensive digital marketing strategy certainly has to touch the point of using this niche influencer figure, well known as microinfluencer.

For 5 years, influencers have been talked about and how they changed the online conversion process. However, everything mainstream ends up getting tired and few macroinfluencers have been able to maintain their credibility with digital audiences that are more demanding and less impulsive when buying.

Let us explain a little more in depth what is a microinfluencer as terminology of one of the key pillars of today’s digital marketing, Influencer Marketing.

Who are they?

Every active social media user, is known as microinfluencer who, through the generation of authentic and valuable content, has gained his own community of approximately 5,000 to 100,000 followers. Generally, they stand out within a specific niche and tend to touch very specific topics, unlike macroinfluencers. For example, a microinfluencer can be a health coach who only talks about sports and nutrition.

While their communities are smaller, they are more active and are constantly interacting with the content because, as mentioned in the previous paragraph, the audience follows the content because they are genuinely and especially interested in it.

How to perform a Microinfluencer Marketing strategy?

If you are sure that you should use a microinfluencer (or several) for the development of your digital marketing strategy, there are some points that you should consider to take full advantage of this trend.

from macro to micro influencers

  • Define your audience

Not only is it enough to describe your ideal person, you really need to be very clear today who interacts with your brand, how they are, what tastes they have, how their personality is, etc. By knowing these points, you will know more precisely what kind of person they could connect more organically with.

  • Choose the microinfluencer

Before approaching them, you must perform a monitoring task. It previously analyzes what content it shares, how it interacts with its followers, if the number of followers it makes sense with the amount of interactions it has, etc. After having done this monitoring and evaluation, it’s time to really ask yourself if this person is compatible with your brand values.

  • Choose the digital channels

Each social media platform brings different benefits. Not all behave the same. Your microinfluencers strategy should be directed to the platforms where your audience moves the most. However, the trend indicates that these micro-influencers have found their place in the world of Instagram, and it is not surprising, since most of them and their followers belong to the aforementioned millennials. This doesn’t mean that you cannot transfer your strategy to other social media platforms. Consider that such a strategy also requires management and organization.

  • Content remains and will remain king

Content is the basis of everything, especially when we talk about influencers marketing. Keeping up with trends is vital, so you can reinforce and direct the efforts of your microinfluencer. For example, a study conducted by LaunchMetrics, showed that video content such as Instagram Stories and Facebook Live, are the ones that have the best performance if your goal is to create more emotional connections with your audience.

  • Don’t forget your audience

Analyze the responses or actions that your audience is having before the content created by your microinfluencers. This will help you to know what is connecting better with them and will help you to potentiate that type of content or format. In the same way, it will give you clarity of what you shouldn’t do and so you can make adjustments as needed.

What are the advantages of working with microinfluencers?

from macro to microinfluencers

  • Contextualized Advertising

    They usually share their day-to-day activities, including the products and services they like, sharing their passion in the form of careful but extremely natural content.

  • They have receptive audiences.

    The digital communities that follow them, expect valuable content or information that gives added value to the interests they have in common. As a result, they are always interested and receptive to the content that microinfluencers generate, as they are their trust.

  • The conversation begins where the consumer is.

For many people, the key to the success of marketing strategies with microinfluencers is interesting because of their proximity to the consumer. Closeness because they themselves are potential users, which inspire empathy.

If at this point you are wondering how you can apply all of the above mentioned in a real case, take as an example that last year, on the International Coffee Day for Colcafé, they looked for those people who had, either spontaneously interacted with the brand or had generated positive content around coffee and brand values ​​(consent, #tiempoparati, moment of enjoyment with coffee)

Profiles were selected that had a considerable percentage of engagement for their micro-audience, a product kit was sent to their home or office without expecting anything in return, simply with a note that said “If we give you a delicious #TiempoParaTi share it with your friends”. All the people who received the kit, published content in their stories labeling the brand, using the hashtag and with very positive messages regarding the initiative.

Empathy and fidelity is what these types of strategies with microinfluencers have as a result. Approaching the brand and making it human, appealing to the needs of specific market niches, is what brands should bet on. As a marketing strategy, a good job of listening is simply required, because the product is already yours.

As a Performance Agency, we work to take your brand to the next level. Contact us!

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