Mobile marketing strategies that you should know

Are you reading this from your mobile phone? The odds are very high. According to statistics, 62% of people who are on the internet, do it from mobile devices. Besides, every time the human being becomes more addicted: Approximately one person checks his smartphone about 150 times a day, dedicating about 3 hours a day to the device. This is what mobile marketing is about.

With the growing number of people with access to an intelligent device, mobile marketing is becoming something indispensable to take into consideration if you want to reach the audience and, above all, innovate.

Companies, seeking to deepen the loyalty of their customers, have taken into consideration the data previously mentioned and enhance mobile marketing, as it is very attractive to be overlooked. Consumers hope to participate with brands on their mobile devices. Your company must offer a good experience to the consumer through mobile.

Although not all companies need a mobile application to meet consumer demand, it is good to consider and make the correct adjustments to be able to connect easily and quickly with your customers, because today, people are going to access more information, messages and advertising content of your company through the smartphone.

Mobile marketing as a tool for innovation

We understand the basics of mobile marketing, such as text messages, ads within applications, store, restaurant and even coupon applications, and ads through the mail, but what should not be missed view to understand the full spectrum of new mobile marketing trends?

As in real estate, everything is location, location, location. Currently, those who try to take the lead in mobile marketing are making a strong commitment to geolocation services, in order to have a closer approach to their audience. In other words, they are based on where they are.

Meat Pack case: in the search for conversion

An example of this is Meat Pack, a Guatemalan store whose mobile marketing service sends a message to users who are in a shopping plaza. Through this message, they start a timer with 100% discount in the store, which goes down until they arrive at the place.

The less late a person arrived at the store, the greater the discount obtained. This commitment to localization has the strong support of the rapid conversion of mobile access to local access. With more and more access points such as Wi-Fi hotspots, it is easier to know where the audience you want to reach is, and thus, to offer something more specific.

As if this were not enough, a greater amount of products from day to day are incorporating mobile utilities, from helmets to skis. If, currently, more than 40% of emails are opened on mobile devices, the fact that more teams with these capabilities reach the market will engender the need for mobile marketing to evolve and seek to approach, so that one does not Move without the other. The important thing is to know the needs of the audience and to know the way in which they are communicating, in order to attack them in that way and arrive not only as background noise, but as an authentic complement to the shopping experience.

How to achieve a mobile marketing strategy according to your business?

The mobile marketing strategy takes advantage of the unique opportunity offered by a mobile device: the channels it provides, as well as immediacy and the most customized experience and interaction.

Here we have 3 fundamentals that will help you build a solid mobile marketing strategy:

Understand your audience: Base your mobile marketing strategy on the commitment to serve the user.
Define how your mobile marketing strategy will help you achieve your business objectives.
Explore the channels for your mobile marketing.

Friendly mobile website The mobile website offers a coherent brand experience accessible to all smartphone users. The mobile search and display function can help support the discovery of your mobile site.

Mobile application No other mobile channel allows as much customization as mobile applications. It is an easier method, offering a better user experience. Those who download the application are your most loyal customers and will have an affinity with your brand because you are opening doors to a deeper level of commitment. The applications serve to have customed interactions, relevant information and notifications adapted to the interests of the users.
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SMS Reaches all mobile users and offers immediacy via text message. The potential for perception of the user and the brand is more limited in SMS, than other mobile channels, but it is still feasible for alerts that are used more frequently to drive discount strategies.
Mobile advertising This tool continues to be an important complement to other channels more oriented to participation. Try to avoid relying solely on this channel, as this can potentially create a cycle of constantly paying for a single transaction.

Consumers today are much more digital; the use of the smaller screen for daily activities becomes more familiar and habitual. Google revealed that the number of mobile search queries has exceeded those of desktop computers. Therefore, making proper use of mobile marketing tools, will allow you to reach where your customer is and offer them your product or service at the right time and place.

As a Performance Agency, we work to take your brand to the next level. Contact us!

16 Nov 201630 Jul 2019

LDM | Best regional digital agency in Google Partner Summit 2016

Panama was represented by Latam Digital Marketing at the Google Partner Summit 2016, where the world’s leading digital agencies met in San Francisco, USA.

Strategy, expertise, innovation and creativity define Latam Digital Marketing. He won the invitation to the Google Partner Summit in San Francisco (California, USA) for being the best digital agency in the region for three consecutive periods.

Last week, from November 9 to 11, 2016, the Google Partner Summit was held in San Francisco, California, where 900 Partners from 51 countries met.

This event is one of the most significant, as it brings together the most important digital agencies in the world, characterized by their enormous growth in the short term and the success of managing their campaigns, increasing the results for their clients.

In order to attend, the agencies had to corroborate how their campaigns could be more profitable for their clients and that investments in different Google platforms (Google Adwords, YouTube and Gmail) were more optimal.

These campaigns were compared against a large number of Google Partner agencies worldwide.

The theme of this year’s conference was “Now is our moment”. Now is our time to build for the future, from announcements and measurements to making the workplace better for everyone.

The event began on Wednesday, with welcome comments from the Chief Financial Officer of Alphabet and the Senior Vice President, Ruth Porat.

One of the most attractive benefits of this event was the networking and the possibility to hear from the creators of different tools how to make the most of them and optimize campaigns for their customers.

“Our cultural principles are very similar to Google’s thoughts where cultural diversity, gender equality and talent are the fundamental pillars that make us great, being one of our goals to be the agency with the most inspiring work environment in the country”, said Rafael Strauss, President of Latam Digital Marketing.

This invitation was issued to recognize and reward Latam Digital Marketing for its achievements and contributions to help small businesses through the provision of high quality digital marketing services.

As a Performance Agency, we work to take your brand to the next level. Contact us!

16 Mar 201631 Jul 2019

Color psychology in digital marketing

It is a fact that color affects the way people behave. This is why understanding what color psychology is and how it works, is vital for its application in marketing and, even more so, in digital marketing. But, before entering to share strategies to improve your design based on the correct use of colors, let’s understand what is the psychology of color.

The psychology of color follows from behavioral psychology and is a science that analyzes the effects of colors on people and their responses to these stimuli. In other words, the psychology of color, studies how colors affect people’s behavior. This, as you might think, is heavily studied by companies when making marketing and branding decisions.

Tips for applying color psychology to digital marketing

The first thing to consider when deciding on colors is that different emotions emanate from each one. According to how we are constructed biologically and based on our cultural associations, colors are related to emotions in a similar way to this:

Blue – peace, security, integrity, peace, trust, intelligence.

Red – love, passion, energy, heat, power, strength.

Yellow – Happiness, joy, brightness, bliss, intellect

Black – protection, elegance, drama, class

White – innocence, purity, freshness, cleanliness, elegance

Purple – royalty, nobility, spirituality, luxury, ambition

Orange – courage, trust, friendliness, success

Green – freshness, novelty, money, earth

The second thing to know is that there are contrasting colors and that the contrast is good in terms of visibility. What does this mean? Colors that, in color scale, are in opposite places, tend to have a greater color difference, which makes the elements in this contrast stand out. For example, the call-to-action buttons in blue, will have high visibility and contrast if they are in blue. It is estimated that a person’s hook on an Internet site occurs in the first 90 seconds. If you have contrasting elements, it is much easier for them that, in this short time, you can notice what you want to be noticed.
Men and women experience color differently, so consider what audience your product or site is aimed at. This is much more complex than just using soft tones or staying in the classic pink and blue. A clear example of this distinction is that, while men hate brown and consider it a cheap color, they have a greater tolerance for shades of gray. On the other hand, women disdain orange and gray, but they like purple, a color that man can’t tolerate.
Consider in which social network you are going to advertise and color your ads based on that. For example, if you want to stand out in networks like Twitter and Facebook, consider advertising in orange, since both are predominantly blue networks and, being orange the direct opposite of blue, you will generate high contrast and a lot of visibility.

There is so much to learn about the psychology of color, but these practical tips are the first step into a comprehensive strategy that takes into consideration the taste and response of your audience. You can always investigate further and, of course, combine these marketing and branding strategies with other forms of optimization.

As a Performance Agency, we work to take your brand to the next level. Contact us!

02 Mar 201630 Jul 2019

Optimization | The success of digital campaigns

The key to any optimization is found in the analytical tools, data and relevant business information. There are many analytical tools, but finding the one that suits you the best, or how and when to use it, can be difficult.

Optimization and digital campaigns

Visual Analytics: Numbers can be analyzed in different ways and the simplest way is visual or graphic. With these tools, data analysis seeks to be visualized in the most human way possible. It is recommended to use it when we have a large volume of data.

Correlation Analysis: This technique allows us to determine the relationship between two separate variables and how strong their relationship is. It is very practical when we know that there is a relationship between two variables, but we want to measure how strong their union is.

Scenario analysis: Also known as horizon analysis, it is an analytical process that allows you to analyze a series of possible future events, considering certain alternatives. This allows us to make decisions and, above all, to plan the objectives in a strategic way.

Text Analytics: Known as the Analytical Summary, it seeks to summarize large amounts of data, taking relevant information: Notes, achievements, predictions, etc. Landing the operation in a concentrated way is the key.

Feeling Analysis: Also called opinion analysis. The evolution of Digital Marketing focuses on the generation of feelings within the masses; This analysis seeks to subjectively extract the feeling of a content and detail ‘LIKE’ or ‘DON’T LIKE’.

The analysis techniques are as extensive and complicated as you wish. This is one of the main reasons why many entrepreneurs choose to put aside the optimization of a digital project, when the reality is different.

When we properly use the data generated by our actions, we discover a whole new world of possibilities that, objectively, present greater financial income.

BLOG DE MARKETING DIGITAL

Mobile marketing strategies that you should know

Mobile marketing as a tool for innovation

Meat Pack case: in the search for conversion

How to achieve a mobile marketing strategy according to your business?

As a Performance Agency, we work to take your brand to the next level. Contact us!

LDM | Best regional digital agency in Google Partner Summit 2016

Panama was represented by Latam Digital Marketing at the Google Partner Summit 2016, where the world’s leading digital agencies met in San Francisco, USA.

As a Performance Agency, we work to take your brand to the next level. Contact us!

Optimization | The success of digital campaigns

Optimization and digital campaigns

As a Performance Agency, we work to take your brand to the next level. Contact us!

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