The first World Cup in the Middle East and in winter
In a country with no more than 2.8 million inhabitants with an average age of 32 years, an optimal infrastructure was developed in just 7 years to receive an event of this magnitude.
With the construction of more than 44,000 rooms for the demand of attendees from all over the world, the 9 innovative stadiums that will host the 64 matches where the 32 participating teams will face each other, an airport and an entire ground transportation system within the campus.
FIFA 2022 and its great investment
FIFA has its sights set on the host country due to legal and cultural constraints in that nation, which may be reflected in local changes to accommodate business and cohabitation requirements during this period. This ensures that the Federation’s flagship event achieves a successful tournament while also setting a strong precedent for Qatar with projected tourism revenue of more than US$14 billion. (Statista, May 2021)
The Latin American “Wave”
Mexico, Brazil, Argentina, Uruguay and Ecuador that are yet to be defined.
Of the 1.7 million attendees, an average of 40,000 of them are expected to be Mexican fans. As is well known, the Latino community and fans always excel at these sporting events.
Not only in the face-to-face assistance of the headquarters, but also from each home and even many work spaces. Consumption habits begin to be activated months before the inauguration.
Such is the case of the 2018 World Cup, where the Colombian fans prepared themselves by purchasing different items that would improve their experience as spectators.
It has been proven that consumers create a moment of consumption and interaction in each football game, experiences that go beyond time, language and nationality. And the more the favorite team advances, the greater the consumer activity.
Digital opportunities for your brand
This world cup comes to break the registered scope of all the previous ones thanks to the great digital evolution that has been experienced in the last 4 years. From CTV platforms, interactive activities in social media to the optimization of ecommerce stores, apps and content that develop much more precise marketing strategies for brands.
The guide of a strategic partner
Ambush Marketing. This practice is used by an infinite variety of brands, even the largest in the world. There are many opportunities to seize related to the enormous potential for global and regional reach. And the World Cup is the event par excellence where advertisers do not ignore the consumer trends that are generated around it.
The soccer World Cup reaches a larger and more diverse audience than any other single sport event.
It is a strategy that with the strategic partner and with very clear legal guidelines, is very difficult to resist since it generates high levels of profitability, engagement and reach, now considering the new era of Digital TV that is projected with a growth 4X higher than the previous ones. previous events.
Have you approached digital marketing experts yet?
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