We are entering the last quarter of 2022. A very active period in terms of transactions and ecommerce platforms are already a priority channel for any brand. The challenge now is to create comprehensive strategies that take advantage of all the new trends and tools that drive sales directly with your consumers.
Latam’s projection
Online sales continue to grow in the region and are expected to reach $160 billion in revenue in Latin America by 2025. Steady growth for an emerging market that has different constraints than elsewhere
Once you have established an accessible UX design plan and sustainable SEO on your digital sites, the next step is to adapt new technologies and experiences to stand out in an increasingly competitive and innovative digital market.
Here we share with you the five trends that you should implement in your digital marketing strategy to be at 100 percent with the performance of your ecommerce platforms:
1.- Live stream shopping
After the accelerated positioning of this format used by thousands of brands to connect with their consumers and the change in their buying habits, we have seen the evolution of Live streaming with a new ecommerce component (another trend that marked 2022), today we can see a new form of marketing focused on sales through Live Stream Commerce.
On which digital platforms? In all of them.
Social networks, Streaming, VOD, Apps and free content, absolutely everywhere. The real challenge is not executing the perfect distribution strategy, it’s not all based there. The key to success is mixed with something increasingly complex to achieve: BEING RELEVANT.
At LDM we have success stories that have exceeded our partners’ objectives:
2.- CTV Programmatic
This new way of watching TV has unleashed a whole innovative ecosystem in digital marketing. The same innovation that being so disruptive has become resistant for some CMOs of global brands.
This new way of watching TV has unleashed a whole innovative ecosystem in digital marketing. The same innovation that being so disruptive has become resistant for some CMOs of global brands.
With the benefits of these new digital channels very clear, let’s talk about the creative innovations that make CTV ads interactive, engaging and memorable. With digital experience strategies you can increase traffic to your ecommerce site by developing relevant formats for the audience,
The proof is in our best practices, where we have found consistent results with +85% VCR (Video Completion Rate) which reflects the percentage of people who watch the commercial in its entirety. If we think that the goal of a commercial is that people take away the brand message, the VCR metric is the most important KPI.
3.- SEO & ASO
Integrating an SEO and ASO strategy for your apps, represents the opportunity to set a solid base of organic traffic to your ecommerce site that is in line with the values and vision of the brand and the company.
In countries like the USA, brands spend between 9% and 15% of the total investment they use for their PPC campaigns; obtaining with this integration a growth in their ROI and a better performance in their business results.
At LDM we have worked with large scale brands, we have the knowledge and the right methodology to offer customized SEO solutions that respond to the real needs of the user and that seek, on the one hand, to guarantee sustainable results over time, maximizing the return on investment, and on the other hand, to establish long-term partnerships with our clients forming a bond of trust, based on results.
4.-Loyalty programs
Latino consumers were already demanding more immediate, convenient and accessible consumption habits to be able to purchase products that would otherwise be outside the comfort of their homes and work spaces. The result of this ongoing experience was the relevance of Customer Lifetime Value.
It is the total revenue that through a digital platform and/or ecommerce, you get from a customer over time. The analysis of costs, actions and frequency of a single user with your services or products. It is a good metric to measure customer satisfaction, loyalty and viability of a brand.
Loyalty programs are a tool that elevates the digital experience of your already captive consumers and essentially contributes to the stability and growth of your CLV.
In LDM we have projects implemented in this great year-end, also taking advantage of important campaigns such as Buen Fin, the World Cup and the holiday season.
5.- Data enrichment & Google Analytics 4
The cookieless era brings many benefits for brands after all, starting from the creation of your Customer Data Platform to the advanced optimization of your precision marketing campaigns through Dynamic Creative Optimization (DCO) solutions.
To start this process in the best way, at LDM we create a strategic plan that guarantees the successful implementation of all the factors involved, both in technology and in the understanding of audiences to make an advanced segmentation and then link it with the new Google Analytics 4 platform and its great contributions.
Is your brand one step ahead of the consumer?
The integration of the right platforms is a very important factor to achieve a high quality digital experience. And with the help of a digital partner you can interpret, structure and activate that information to convert it into closed sales until the end of the journey.
From optimizing the performance of your ecommerce through SEO to the creation of additional dashboards that complement the digital infrastructure of data collection in this new cookieless era.
Contact us and take your brand to the next level!
Additional link:
Expansion Interview with Israel Santiago