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Best Marketing Automation Software | Top 5 tools that you can’t stop using

Marketing Automation

Throughout the years, marketing developed different strategies and processes in order to reach potential customers. That’s why the Marketing Automation Software was born.

Better known as Automatización del Marketing in Spanish, we previously talked about it in our previous article:

Marketing Automation starts from the moment we attract traffic, until we generate the desired conversions with the new leads we capture through the Internet and other media and channels.

Then, it is responsible for speeding up and making the marketing processes of the companies more efficient.

best marketing automation software

Meet the 6 best marketing automation software tools that are currently on the market to automate Digital Marketing strategies.

  • Marketo

Marketo is a marketing software based on the cloud, so it adapts to the needs of all companies.

The Marketo platform works on the execution, management and analysis of online and offline marketing activities and interactions.

The solution integrates advanced applications that include integrated campaign management.

It also works with Email Marketing, Social Marketing, Marketing Management, Sales Insight and Revenue Analytics.

The clients of this solution come from different sectors, both in B2B and B2C environments.

They also use their applications in isolation or in combination with other applications or solutions, such as CRM.

Hundreds of companies develop applications that extend the functionalities of the platform, or make easy its integration with other systems.

Among the positive qualities of Marketo that we can mention, there are the following:

  1. Good integration of most areas of marketing.
  2. Easy to use and intuitive system.
  3. Very powerful scoring of potential customers.
  4. Customization of content blocks or parts of the design in emails.

marketo marketing automation

  • Infusionsoft

Infusionsoft is a marketing automation and sales software.

It combines the e-mail management system (such as Aweber, Constant Contact, etc.) with the e-commerce of your website (like 1ShoppingCart), marketing through social media (Facebook and Twitter).

In addition, it gives you the super power to create “campaigns” that are planned based on the reactions of your potential customers or the ones you already have in your database.

  1. Lead Scoring: Rate your contacts to measure your interaction.
  2. Affiliate system: Sells more having an affiliate network.
  3. Ecommerce: Sells your products online.
  4. Campaign Builder: Automates your marketing and sales processes.
  5. Bills / Budgets: Manage your documents from the contacts tab.

infusionsoft marketing automation

  • eTrigue

This Marketing Automation Software, through the eTrigue platform, allows to launch more marketing campaigns and generate more leads from qualified potential customers.

eTrigue effectively manages its lead generation campaigns.

It also includes the tools for lead segmentation, email marketing, lead evaluation, alerts and real-time tracking.

Some of the things you can do with this platform are:

  1. Measures, reports and analyzes automatically.
  2. Segmentate lead profiles based on the search.
  3. Provide the Sales Department with detailed alerts of potential customers in real time.
  4. Identify and monitor anonymous visitors on the web.
  5. Create dashboards in real time.

According to its CEO, Paul Dippell, get to know how Marketing Automation allows you to improve both his business and that of his clients:

  • HubSpot

The tool “workflows” of HubSpot goes beyond the automation of email. It is responsible for helping you boost your growth and spend less time on repetitive tasks.

  1. Automate the tracking of sales opportunities with gradual email marketing campaigns.
  2. Automate your email campaigns to help your prospects move through the funnel.
  3. Generate more qualified sales opportunities.
  4. Create extraordinary emails without having to modify codes

In the following video, we’ll show you a small summary of what makes this Marketing Automation platform that focuses on inbound.

  • Silverpop

The Silverpop platform is focused on B2B, so they offer Marketing Automation solutions for small and medium businesses.

Some of the most outstanding characteristics of Silverpop for marketing automation are:

  1. Automated lead nurturing.
  2. Multichannel marketing.
  3. Activity tracking of the web page.
  4. Social Media.
  5. Automated segmentation.

Watson Marketing is the company creator of Silverpop and its Marketing Automation system is done through Watson Assistant for Marketing.

This allows marketers to easily analyze the effectiveness and get quick information about their campaigns, being smarter sellers by working faster.

In addition, improve decisions quickly and, ultimately, offer more effective experiences to your customers.

  • Adobe Campaign

As you learn what your customers want, Adobe Campaign can help you use Marketing Automation technology. With this tool, you will find the path very easy.

Using Adobe Campaign, will allow you to get customers data to create, coordinate and send dynamic campaigns according to the client’s needs.

Besides, you can speed up your experience in Adobe Campaign with step-by-step learning and recommended events through guides, webinars and training documentation.

Some of the advantages of Adobe Campaign include:

  1. Email marketing.
  2. Analysis of the buyers journey.
  3. Omnichannel Marketing Strategies.

For Adobe Campaign you can connect the experiences, once you connect the data:

https://www.youtube.com/watch?v=FiqryuU4mOw

A couple of days ago, Latam Digital Marketing, was in negotiation with Adobe, achieving to make a strategic alliance to be Adobe’s first Official Partner for Latin America. This is driven by our work at the hands of Marketo.

Marketo as an ally of Marketing Automation

Even when there are endless tools, we focus on Marketo as our ally in Marketing Automation.

marketo best marketing automation software

Marketo has settled itself as a leader among the manufacturers of Software applied to Marketing.

For some time now, the company has not stopped receiving praise and recognition from international analysts.

It is consolidated as the best Marketing Automation Software for many analysts, and has allowed us to work with clients in different countries.

Besides, Marketo allows to automate the most mechanical and heavy marketing tasks such as:

  • Massive sending of emails with all kinds of information about products and services: features, offers, newsletters, white papers, comparatives, etc.
  • Analysis and selection of the most suitable potential clients based on multiple variables: age, sex, economic level, likes and dislikes, web pages they visit, information they have requested, etc.
  • Management of sales with a direct orientation to the client, which is known as CRM (Customer Relationship Management).

Currently, we are Marketo’s Regional Partner for the Continent.

Lead nurturing and lead scoring

An example of Marketing Automation is the nutrition of leads or lead nurturing (chains of emails that are sent automatically after the visitors of a site carry out a specific action).

And there is also lead scoring or qualification of leads, procedure by which is evaluated in which phase of the purchasing process is located each lead that appears in the database of the company.

These two procedures are essential to convey to users the benefits that can be provided by the product or service offered by the company and bring them closer to the purchase.

In recent years, Marketing Automation continues to evolve, and demand increases.

This is because these tools not only increase sales, but generate leads according to the company’s needs.

They also allow a more systematic communication with the buyer, and work the strategies in real time.

If you want to know more about related topics, our Marketing Automation section can tell you more about the use of software to automate tasks.

Latam Digital Marketing is the right Performance Agency to grow your brand. Let’s talk about your next digital strategy!

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Political digital marketing | How to win an election thanks to internet

political digital marketing

Digital marketing plays a fundamental factor in society, and politics is no exception to that. That’s why so many candidates advocate Political Digital Marketing.

political digital marketing

For more than a decade, digital scenarios became the best communication and relationship tool for politicians and voters.

The visibility and closeness achieved with the current platforms, hardly equals with other channels. This is why politicians gave extreme importance to their digital strategy.

First above, these environments have many tools for issuing messages and, in second place, there are multiple options for interaction.

Political digital marketing extends beyond the promotion of candidates, parties and electoral platforms on the Internet, including mobile phones, social networks, graphic advertising, search engine marketing, platforms, communities and any other form of digital media.

– Forbes Mexico

Through political digital marketing, today we can offer interactive experiences and total real-time information, speeches, video, biographical summaries, photos and more.

Besides, you can access achievements and proposals through augmented reality applications, video games and more.

All of the above are extensions of the digital platforms of the candidates. And let’s not forget the bases of all dissemination platforms, such as Facebook, Instagram, Google, YouTube, Twitter and LinkedIn.

Top 3 of Political Digital Marketing Trends in 2019

  • Build trust

It is important that candidates seek a space in social networks to generate interaction where users who read them feel identified. People are not tired of politics, but they are of politicians.

For this reason, social media content must represent the interests of the community, and not of a single individual.

  • Social networks that build trust

It is important not to simply be a personal logbook with the aim of raising egos. Users want to see life stories, feel identified with what they find in an account or platform.

That’s when stories play an important role, creating exclusive content to reach an audience. Time has come to use GIF, short, live videos, images with texts. Creativity has no limits!

  • Close the advertising gap

It is important that when planning an advertising campaign, you start by saying no to commercial or institutional content. So, the concept of  ‘sell them, without selling’ is applied, creating attractive content for users.

There are three concepts that must be considered when building an advertising campaign:

  1. Hearing
  2. Objectives
  3. Content

That’s why, by knowing these variables and raising the strategies based on them, we’ll be able to execute a good campaign.

The social networks of politicians are not theirs. They belong to their community.

It is important to return to the basics, to the human, thinking mainly of the users and their interests.

Besides, political digital marketing must provide direct and functional communication spaces.

These spaces are important for users, because they not only feel identified, but also participants.

Content for Political Digital Marketing

The main reason that makes political digital marketing one of the strongest tools to promote a candidate or platform, is the content.

Political Digital Marketing, the new way to reach the electorate and win the election

The most remarkable thing about Political Digital Marketing is the scope that a platform or candidate has over the Internet. In addition to this, there’s the speed and ease with which it can occur.

By adding an extra language to traditional policy methods, Political Marketing serves a new segment of the population, without neglecting the target audience that is already held captive.

The most important thing when implementing Political Digital Marketing

  • Meet the people you speak to, through metric analysis tools.

By detecting trends, what is spoken on the Internet, as well as the profile of the people you want to talk to or who you want, rather than vote for you, you can target to their senses, feelings and interests.

The goal through political digital marketing is to get on the trends and stay in them.

With the same transience with which social media topics occur and dissipate, then you can be a topic of discussion as well.

  • Political Digital Marketing in traditional media is not proximity and interactivity with the electorate.

Although the politician, at least in Latin America, has been mythified and turned into an almost unattainable figure or a faceless entity, that is merely the object of attacks and criticism.

Social networks allow candidates to have a direct connection with the people to whom it is addressed. In this way, he returns a certain humanity and manages to create empathy.

  • In Electoral Marketing, the messages are more personal and direct, rather than feeling like something mechanized designed to sell an idea.

The world is increasingly turning to the Internet and, with this, to social networks.

In 2.0 world, people have a capacity to influence the same people that were not previously available.

This P2P interaction, is strong enough to think that we require a solid base of influencers, which are handled with the necessary subtlety.

It is also important that these influencers can turn the mindset of people with electoral capacity.

And if the political digital marketing is one of the things that you feel passion about, don’t miss this video that explains more about it:

Do you know any highly successful Political Digital Marketing campaign? Comment and share with us!

Get certified in Political Digital Marketing

Political marketing is increasingly related to the use of the Internet and ICTs.

Besides, with clear objectives and verifiable results, it is used very frequently in the United States and Europe. This one, deals much deeper with aspects than simply seeking votes with the help of technology.

Social listening, neuromarketing and segmented campaigns on social networks, help create effective communication techniques.

Nowadays, both political parties and government teams have confirmed the importance of being accompanied by a digital strategy in politics. That is why political digital marketing becomes the tool for change and to achieve its objectives.

Quality Leadership University offers a Political Digital Marketing Certification, for the creation and development of personal, institutional and/or corporate political campaigns.

Digital Political Marketing is, then, a scientific strategy, whose successes have so far been based on:

  • Define specific objectives for each platform.
  • Use Big Data to know what topics are discussed, detect tastes and preferences in each segment of potential voters.
  • Define several target audience profiles – Microtargeting.
  • Know the adversaries and their followers very well.
  • Design strong and effective messages, attached to a content strategy aligned with the objectives.
  • Expand the broadcast of messages.

There is still much preparation in this area, which makes it not only a discipline with a candidate, but a strategy that requires knowledge of the psychological, social, political and technological.

If you want to know more about Branding, you can visit our posts about digital campaigns that improve and increase the presence of the brand with tangible results.

We are the right Performance Agency to grow your brand. Let’s talk about your next digital strategy!

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Color psychology in digital marketing

color psychology in digital marketing

It is a fact that color affects the way people behave. This is why understanding what color psychology is and how it works, is vital for its application in marketing and, even more so, in digital marketing. But, before entering to share strategies to improve your design based on the correct use of colors, let’s understand what is the psychology of color.

The psychology of color follows from behavioral psychology and is a science that analyzes the effects of colors on people and their responses to these stimuli. In other words, the psychology of color, studies how colors affect people’s behavior. This, as you might think, is heavily studied by companies when making marketing and branding decisions.

Tips for applying color psychology to digital marketing

  • The first thing to consider when deciding on colors is that different emotions emanate from each one. According to how we are constructed biologically and based on our cultural associations, colors are related to emotions in a similar way to this:

Blue – peace, security, integrity, peace, trust, intelligence.

Red – love, passion, energy, heat, power, strength.

Yellow – Happiness, joy, brightness, bliss, intellect

Black – protection, elegance, drama, class

White – innocence, purity, freshness, cleanliness, elegance

Purple – royalty, nobility, spirituality, luxury, ambition

Orange – courage, trust, friendliness, success

Green – freshness, novelty, money, earth

  • The second thing to know is that there are contrasting colors and that the contrast is good in terms of visibility. What does this mean? Colors that, in color scale, are in opposite places, tend to have a greater color difference, which makes the elements in this contrast stand out. For example, the call-to-action buttons in blue, will have high visibility and contrast if they are in blue. It is estimated that a person’s hook on an Internet site occurs in the first 90 seconds. If you have contrasting elements, it is much easier for them that, in this short time, you can notice what you want to be noticed.
  • Men and women experience color differently, so consider what audience your product or site is aimed at. This is much more complex than just using soft tones or staying in the classic pink and blue. A clear example of this distinction is that, while men hate brown and consider it a cheap color, they have a greater tolerance for shades of gray. On the other hand, women disdain orange and gray, but they like purple, a color that man can’t tolerate.
  • Consider in which social network you are going to advertise and color your ads based on that. For example, if you want to stand out in networks like Twitter and Facebook, consider advertising in orange, since both are predominantly blue networks and, being orange the direct opposite of blue, you will generate high contrast and a lot of visibility.

There is so much to learn about the psychology of color, but these practical tips are the first step into a comprehensive strategy that takes into consideration the taste and response of your audience. You can always investigate further and, of course, combine these marketing and branding strategies with other forms of optimization.

 

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