Last time, we were talking about political digital marketing and how it has more interference in the outcome of the elections than you think.
This time, we have a theme on the same section, but with a different approach.
While political marketing exists as a general concept, there is also electoral marketing, in a more specific sense.
According to Mario Herreros Arconada, electoral marketing follows from political marketing, and is known as:
The approach, implementation and dissemination of certain messages, on occasion of the implementation of electoral processes, to designate the government of a particular political community; It is, therefore, a specific variant of political marketing.
It is clear, then, that there are compelling reasons to see political campaign marketing strategies and use it in our favor.
Is it worth the investment of resources in political campaign marketing strategies?
The truth is that the effort to design a marketing campaign would seem absurd, but the results speak for themselves.
Political campaign marketing strategies have the function of modifying the election of the electorate towards the proposal that you’re looking for. So, it has the power to change the balance in a significant electoral process.
There are three ways to achieve this: Focusing on the product, focusing on the sale and focusing on the market.
Political campaign marketing strategies that focuses on the product, tends to be more honest and purposeful.
The product, in this case, is the electoral platform, the message or proposal that they want to highlight and which one to vote; the party, the ideology or the politician it represents.
So, the focus on the product, tries to highlight the characteristics and advantages, for information of the people that will vote.
On the other hand, political campaign marketing strategies focused on sales is usually more assertive, but full of false and empty promises.
This way, the focus on the sale uses any resource, manipulation and deception in order to win the election. It is the equivalent of somebody selling a miraculous product at a fair.
Finally, the focus on the political campaign marketing strategies is about the satisfaction of voters, based on their opinions, tastes and ideologies that they handcuff.
This is not only applied when making an election, but as a measure of popularity once the elected government is established.
These analytical resources are used to know the success of the exposed policies, as well as to modify the course of action whenever it gave what it seeks to promote.
Political campaign marketing strategies, not only allows to know the electorate and its response to the exposition of policies or platforms, but it also helps to spread a message.
In addition to this, allows to gain the sympathy and support of the group to which it is addressed, obtaining a competitive advantage in an electoral process.
It should be noted that political campaign marketing strategies can be applied in any decision-making process and not only in the political sphere. A person who wants to pass a proposal or obtain a majority in the school, union or labor field, can use this resource.
This tool, then, positions the person after his machination as a solid adversary, with full knowledge of his audience and with real chances of winning.
Learn more about Electoral Marketing through this video that tells you how to win an election using the political campaign marketing strategies:
If you want to know more about Branding, you can visit our posts about digital campaigns that improve and increase the presence of the brand with tangible results.
We are the right Performance Agency that you need to grow your brand. Let’s talk about your next digital strategy!
We all remember the horror stories when we needed to contact any customer service department of a company to make some kind of consultation, or requesting a service or filing a complaint that took a lot of time and steps. As a solution, Yalo Chat was born, driven by business ChatBots and artificial intelligence.
Long procedures, waiting hours on the phone and “press the next option” were some of the challenges we faced, but with the innovation of WhatsApp Business ChatBot from Yalo Chat, we can offer personalized and more efficient customer service.
The bots are an effective solution for simplifying customer service and automating processes to facilitate the work of sales agents.
What is a ChatBot?
A bot is a combination of processes and algorithms designed to mimic human behavior and perform tasks automatically.
How do ChatBots work?
Bots often work within other applications and its ability to provide information or support to the user depends on the degree of complexity and its development.
Why do I need aChatBot?
ChatBots are a source of Resource efficiency and better customer experience. They let you collect all the answers and important data you need 24/7 so the company can contact you without the need for constant human investment as a result.
What is WhatsApp Business?
It is a free downloadable application available for Android and iPhone, which has been specially developed for small and medium businesses.
Enhance customer service by messaging with Yalo Chat
Yalo Chat offers its customers the possibility to interact with their consumers through messaging applications to achieve a commercial conversation.
For example, through WhatsApp Business ChatBot, brands manage to communicate with the user, recognize their need and offer a personalized and instant solution. Also, If we consider the long waits to be attended by a person, this facilitates all processes.
Yalo Chat is responsible for helping larger companies improve customer relations. Clearly, it is the reason why Facebook and WhatsApp Business ChatBot, improve businesses’ performance and offer a better service.
Every time I want to remember why we are doing this at Yalo, I pick up the phone and call a call center, and that reminds me that we still have a lot of work to do.
Javier Mata – Yalochat CEO
These are the Top 3 reasons to use Yalo Chat
Increase sales with personalized messages
Build personalized relationships with customers on a great scale. You will increase both engagement and effectiveness.
Best Remarketing Strategy
Your message opening range for personalized messaging campaigns is 80%.
Reduce costs with automation
Minimize costs while improving conversion, increasing ROI.
Why is it necessary to have a ChatBot for Customer Service?
Even though WhatsApp Business ChatBot is a technology that has begun to gain attraction for a while, not all companies know the benefits it can offer your company. As a consequence, we’ve listed them below:
ChatBots allow you to socialize on platforms where your users are located. So WhatsApp and Facebook are the perfect options since today all people know and mostly move on these platforms.
Customers are increasingly demanding and want to be served as quickly as possible at any given time of the day. With a ChaBot, you can receive instant attention 24 hours a day, 7 days a week, and serve your customers at any time without wasting time.
It is the best way to serve thousands of clients simultaneously, whereas human resources would take a long time and you would also need a large staff to achieve it.
It allows you to reduce costs since a 24/7 service requires rotating shifts and a lot of training.
Your team can invest their time in other processes since you can reduce more than 40% of the time invested.
Customers want to feel unique, different and special. Indeed, with a Chatbot, you can create a personalized experience for your client as it is able to analyze historical customer data, chart its consumer profile and thus offer exclusive attention.
Why do we offer our customers Yalo Chat?
Send and manage notifications. You do this with a simple configuration, which not only has a low cost but also offers you a free demo with which you can get to know the product.
Automate frequently asked questions with AI. This will help you precede 90% of conversations and boost your customer satisfaction rates.
Streamline your support service. This allows you to increase the efficiency of your company’s representative since only high-value conversations arrive because generic inquiries have already been answered.
Create unique chat solutions. It generates distinctive interactions based on chat. So product design consulting and user experience makes it easy.
And if Yalo Chat does not convince you like the tool you need, we present a case of success for the company.
Aeromexico uses Yalo Chat as part of its strategy
Aeromexico announced a couple of years ago that its customer service platform via chat – which was already available on Facebook Messenger – would also start operating on WhatsApp. This made it the first airline in America to use the mobile instant messaging application in this way.
According to Brian Gross, Deputy Director of Digital Innovation at Aeromexico, “this new service allows passengers to receive answers to any question in a faster way, since it gives them access to the personal attention of the customer service team, in addition to providing automated responses at the moment ”.
In an interview with Tec Review, Javier Mata, founder, and CEO of Yalo recalled that it was approximately three years ago that WhatsApp contacted the startup and Aeromexico to start developing this service.
He added that the process was quite fast since the firm already had the entire CCRM platform (Conversational Customer Relationship Management or Conversational Management of Customer Relations) previously used by Yalo for web chats, Facebook Messenger and Twitter that offer automated responses and communication with agents.
“It was a matter of two days because we already had it ready. (WhatsApp) was very surprised, since other teams had spent months on it,̈ he said. The biggest challenge that Yalo’s team faced during this process – Mata added – was to change the entire architecture in the data part.
“Whatsapp is very careful to maintain the point-to-point encryption, that is, that the information never comes out of the clients’ servers and also those of Whastapp. What we had to do to achieve this was to recreate this system (…) however, this allows us to offer greater security, ”commented the CEO of Yalo.
In addition to this advantage, Javier Mata stressed that WhatsApp has a fairly active audience, which makes it even more attractive to customers compared to other services. “While Facebook Messenger, for example, is very popular, WhatsApp is the most used application for personal conversations in Latin America, so its relevance is greater,” he explained.
The Aeroméxico customer service system via chat, available 24 hours a day, seven days a week, allows you to request a flight quote and reserve it in natural language to answer questions like ‘How many pieces of luggage can I document? ? ‘ or ‘How can I take my pet with me?’
In addition, it offers you the option of receiving notifications before and after your trip with departure times and assigned a room, for example, and even check-in and downloads your boarding pass without leaving the application.
As if this were not enough, “you decide what type of communication you want to receive, that is, you can tell Aeromexico that you only want notifications and not support, for example. Thus, you can further personalize the service, ”said Javier Mata.
Yalo Chat was part of LDM Kore AI Hub
The company was present at the most important Artificial Intelligence event in the region organized by LDM where the most recognized companies presented the new technologies in Machine Learning and Artificial Intelligence. Here we leave you a summary of the presentation:
*Remember to turn on the English subtitles
If you’re ready to take your business to the next level and get the best result from your customer service, it’s time to implement bots with Yalo Chat and at LDM we can offer you all its services!
If you want to quote and get more information about Yalo Chat for your company, you can do it here:
We are ready to implement Performance Digital Marketing strategies to offer you the best results. Because the only way to change the future is to create it …
In this environment, continuous training is not an advantage, it is a necessity. Therefore, digital marketing courses are your best ally.
Fortunately, for all of us, there are many available options, to continue learning and keep us updated.
There are many digital marketing courses, but not all have the advantage of being taken online.
We had already presented a list of free courses that you can take online, but, this time, we will focus on the educational offer that Panama has. And all of these digital marketing courses, have the possibility of taking them from the comfort of your computer.
Here are some titles of Digital Marketing online courses in Panama that you can have from the comfort of your home:
Quality Leadership University
In addition to courses, this group offers international certifications. For example, the International Certification in Digital Marketing and Social Networks.
This digital marketing course seeks, among other things:
To inculcate a 2.0 culture in the company.
To understand the new Internet market, as well as analyze and monitor each action and measure the real impact of each campaign or marketing plan.
To identify the best uses and practices in social networks and Web 2.0.
This last one includes:
International Certification Degree from Quality Leadership University.
Access to the virtual platform Schoology.
Materials in digital format.
Consultants Method
The Consultants Method group has the support of the University of Panama to teach its courses.
Its specialty is E-Learning, and it offers a plethora of digital marketing courses, as well as courses in other areas, such as languages.
This is part of their academic offer:
Diplomat in Marketing 2.0
Diplomat in Application of Sales Techniques
Customer Support
Diplomat in Creation of virtual stores
Diplomat in Mobile Marketing
Aden Business School
They have an Online Digital Marketing Program, aimed to Executives, Professionals, Managers, business owners, senior managers and academics.
People who have decided to expand the projection of their professional profile by acquiring a comprehensive and structured vision of digital marketing management.
The course aims at the following:
To direct the management of internet marketing of the company’s products or services.
To create, execute and control the action and training plans applied to a Latin American company regardless of its organizational size.
To participate with the Marketing Department of the company in the analysis of results and in the investigation of new trends of the digital consumer.
On the other hand, they have available an Online Master in Digital Marketing, which provides tools to create and implement your marketing plan, integrating: social networks, SEO, SEM, advertising, content marketing, and much more.
Manage your marketing team in a successful way, improve the impact of your actions and achieve your positioning objectives.
Meet the new Degree in Digital Marketing and Brand Management in Panama
Given by the Interamerican University of Panama, this degree focuses on the development and strategic direction of brands / products / services.
This is through the use of digital and technological tools, to achieve the positioning and growth in sales that the organization aspires.
It also includes certifications in Hootsuite, Google Ads, Google Analytics and Tableau.
Now you know a variety of digital marketing courses that you can take online, so it is only a matter of deciding and continuing to update your knowledge, as well as giving you competitive advantages in the market.
If you are interested in Digital Marketing, do not hesitate to visit other posts of our blog.
As a Performance Agency, we work to take your brand to the next level. Contact us!
Leads… Everybody talk about them and how to generate them, so several aspects must be considered. First of all, be clear about what a lead is: Registration of an individual who shows interest in the acquisition of a service or product.
Starting from this premise, the generation and monitoring of these leads or “prospects” is an important part, perhaps even crucial, in the sales process.
A lead is a user who has delivered their data to a company and, as a consequence, becomes a record of its database with which the organization can interact. For this, it is also necessary that this person has accepted the company’s privacy policy.
When generating a lead, you should keep in mind and as a whole, the optimal monitoring of it. The reason? It is always important to adjust the message according to the stage where the user is in the purchase process.
Within the inbound methodology, lead generation and tracking occurs when the visitor becomes a contact, and he or she is getting closer to the purchase choice to eventually become a potential customer.
There are different channels for lead acquisition in the digital field
One of them is Email Marketing, known as one of the most classic in online marketing. With these types of campaigns, it is possible to achieve excellent results as long as the following is considered: Target segmentation, shipping time, design and creativity with which it was carried out.
Display advertising (banners), in different digital media, well structured and with a good creative process, can generate interesting volumes of leads without making a huge expense.
Another way to generate leads is through the insertion of advertisements in search engines such as Google or Yahoo, where good conversion results are usually obtained, as long as the campaign is properly segmented and the campaign has been planned, so the advertising reaches precisely those potential customers.
On the other hand, with search marketing, it is possible to achieve especially outstanding results in sectors such as catering or local businesses, if the possibilities offered by geolocation are properly exploited.
5 tips that can help you reach your buyers more easily
Be concise on the information you need for your lead. People don’t feel confident in providing too much personal data on any platform.
The more content you can create on your blog, the bigger your chances are of getting leads.
Add short and easy-to-fill forms (name, email, etc.) on your page and different sections, so if the person is really interested, you will have all the registration details.
Constantly evaluate the leads you receive. This will allow you to analyze if the strategy you are using is correct, or if changes are necessary.
Develop valuable content: The better you offer a person in exchange for their information, the greater the possibility of filling in any form for the incentive.
The ultimate goal will always be to sell and for companies to see results of our work.
It is important that our efforts will be well directed to get the right leads, so testing strategies and measuring their results is what will allow us to know if what we are doing works or not.
In the end, a good practice, a good campaign and a good strategy, will always be the best way to create quality leads.
As a Performance Agency, we work to take your brand to the next level. Contact us!
