We are about to kick off the busiest weeks in transactions and sales for many brands. In a last quarter with a better outlook and mood than in the last two years, the priority to have all the checklists ready on the key factors of your operation, logistics and inventories is what keeps us focused on these vital days. The web accessibility of your ecommerce.
Although there is a very important point that most companies have not audited in their sites and for users can be in many cases, the decisive factor to convert their interest in buying when browsing your site or e-commerce platform.
Accessibility
And we are not only talking about how compatible your site is with today’s search engines, the issue of accessibility goes beyond, it is a mindset that you must integrate from your UX, SEO, web design and content strategy. A trend that you should already be integrating to get better results and more interaction in your digital channels.
If you still do not have these processes and analysis in your operation, in this space we explain in detail what it consists of and how you can integrate it in time before starting this strong season.
In a region with different limitations than others, in Latin America there is still a long way to go with 5G internet access, without leaving behind the conditions that many users have in relation to their expertise with mobile devices, knowledge of online payments and understanding of every word in this digital world.
Sound like something that has been present in many digital campaigns?
Inclusion, here also influences and may be the element you were missing to reach an optimal performance of your conversions. And yes, the environment is also included.
What is website accessibility?
Website accessibility is the act of ensuring that websites are accessible and usable for everyone.
It ensures that all users can perceive, understand, navigate and interact with a website and encompasses all permanent or temporary disabilities that can affect the way a user experiences your website. This includes auditory, cognitive, physical, neurological, visual and also aspects such as equipment quality, internet and digital literacy.
The solution already exists, (although more and more developed) you can start now with a diagnostic audit to review what points, technologies and tools you can integrate or change from the present of your brand and its platforms.
Some of these best practices:
- “Dark Mode” option or other high-contrast elements can make images and text easier to distinguish.
- Text magnification makes text easier to read for people with vision disorders.
- Careful color choices can avoid problems for colorblind viewers.
- Descriptive alt-text labels provide detailed verbal descriptions for people with visual impairments.
- Closed captions make video content useful for people with hearing disabilities.
- Audio descriptions of video content allow people who are blind to follow the action.
- Multiple input device options help people with limited use of their hands.
- Simple, easy-to-follow content can help people who struggle with cognitive or learning disabilities.
- Consistent page layout options can make links, icons and control elements easier to find and use.
- Headings and subheadings labeled with appropriate HTML code allow visually impaired users to follow the site structure more easily.
The environmental impact of your website
It is already known that the new generations (Gen Z) have very specific drivers in relation to the impact of companies and brands with the environment. And not only in advertising campaigns, now you can have this extra bonus in your communication with new audiences by incorporating good reduction and monitoring practices in your website and its CO2 footprint.
There are badges and tools that certify you in this environmental impact. This is more relevant when a corporation manages hundreds of sites and landing pages.
Why is accessibility important in your website?
In conclusion, these elements are more and more relevant for users. Besides giving a real check to all the elements to ensure that your platform can be used in a practical, simple, safe and fast way for all your potential customers. In other words, to increase the volume of your online sales and strengthen engagement and loyalty with your users.
Interview with Jorge Batista:
Contact us and take your brand to the next level!