• Increases credibility at the corporate level.
• It complements PPC campaigns with Corporate SEO.
• It helps to better position all  sites or brands in local searches with a defined cluster.
• ROI is up to 12 times better with organic traffic.

SEO is becoming increasingly relevant among digital marketing strategies, contributing to the responsibilities and objectives of positioning, traffic, conversions and engagement through content on each of your brand’s sites.

The challenge rises in complexity when it’s not just about a few sites or, in your case, a single brand. Aligning the expectations, messages and conversation topics of an entire company that manages different sites is a structure that must be defined as a priority. 

Here are the basics of large-scale SEO. 

What is the definition of Corporate SEO?

Or it can be called Enterprise SEO, Corporate SEO is just the mix of these two approaches, brands that have digital channels (sites and landings) of high volume, as well as businesses that have in their credentials a large number of brands but all are part of a corporate or holding company. It all depends on the situation and the business model.

Why is it important to integrate Corporate SEO?

The big difference is scale. The challenges faced by SMBs are not the same as they might be with large volume and reach brands. The simple fact of generating a content article as part of your content marketing strategy can impact legal aspects, branding, policies and corporate communication, among many other areas.

That is why it is essential to maintain an alignment throughout the company structure despite the independent campaigns of your brands. Efforts should be directed to the construction of a whole group or holding and not only see the positioning objectives for each brand separately and totally isolated, even competing directly with each other without having planned it. 

 As a consequence, this helps to align priorities, efforts of specialized SEO teams, programming to integrate the strategy into the code and other legal issues of privacy and permissions. So you can keep processes and workflows simpler.

And speaking of code, Corporate SEO helps to integrate this process between lots of sites and content that are developed every day, this is reflected at the end in a better performance in your PPC campaigns to be more optimized and integrated with your keywords. 

What are the benefits of Corporate SEO?

The most important point is the collaboration achieved between areas and brands of the same business group. Seamless integration with other teams in a corporate environment. That means making sure everyone is on the same page and working towards the same goal. The key is to have the full picture of the company’s vision considered in the content developed by each team.

SEO, how do you get started?

LDM Digital Marketing and Business Intelligence Agency

The initial point to keep in mind is that an SEO strategy by its nature is something that has long term results, it is not something immediate. The efforts are mostly organic and are complemented and integrated very well with performance actions as well as branded content with a publisher. 

With this very clear, the next step is to develop together with a partner specialized in digital marketing, a solid SEO strategy; based on the structure and business model of the entire corporation, including all its brands. 

With this in mind, the next step is to develop, together with a partner specialized in digital marketing, a solid SEO strategy based on the structure and business model of the entire corporation, including all its brands. 

With our mindset, top talent (SEO Business Unit), advanced technology and Business Intelligence platforms you will be able to obtain an optimal positioning in your audiences by covering all digital channels where your brands interact.

Learn more about SEO & PPC strategies for your brand.

Contact us and take your brand to the next level! 

El Economista interview with Alberto Alvarez