CEO - Fundador
After working for almost a decade in marketing in Procter & Gamble, Alberto envisions the power of changes in the digital era and decides to focus in the entrepreneurship world in Latam. In 2012 he founds his first start-up, gogetit.com.pa, changing the way to engage with real estate in the region. Alberto served as Marketing VP for Agora Technologies at Silicon Valley, a company finance by Guy Kawasaki & Nolan Bushnell, where he developed the main concept of Startup Icon. Today, Alberto is the CEO of the holding company that conforms Latam Digital Marketing, Gogetit.com and its subsidiaries in Latin America.
28 Jun 2019
sponsorship advertising
Categories

Sponsorship Advertising | Sponsored content and its benefits

Alberto Alvarez by Alberto Alvarez at 28 Jun 2019
Sponsorship advertising also called native or sponsored ads, is the system that brands use in order to pay for news services. Some people believe that it ...
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26 Jun 2019
Machine Learning Technologies
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Machine Learning Technologies | The secret behind algorithms

Alberto Alvarez by Alberto Alvarez at 26 Jun 2019
It is no secret that one thought has crossed our mind on many occasions: We would like to predict the near future of our company, or ...
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26 May 2019
digital performance marketing
Categories

Performance Marketing – What is it and how to use it?

Alberto Alvarez by Alberto Alvarez at 26 May 2019
Performance marketing is one of the most important tools for both brands and marketers. This is based on the basic principle of paying for results, either ...
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04 Apr 2019
Marketing Automation
Categories

Best Marketing Automation Software | Top 5 tools that you can’t stop using

Alberto Alvarez by Alberto Alvarez at 04 Apr 2019
Throughout the years, marketing developed different strategies and processes in order to reach potential customers. That’s why the Marketing Automation Software was born. Better known as ...
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