CEO - Fundador
After working for almost a decade in marketing in Procter & Gamble, Alberto envisions the power of changes in the digital era and decides to focus in the entrepreneurship world in Latam. In 2012 he founds his first start-up, gogetit.com.pa, changing the way to engage with real estate in the region. Alberto served as Marketing VP for Agora Technologies at Silicon Valley, a company finance by Guy Kawasaki & Nolan Bushnell, where he developed the main concept of Startup Icon. Today, Alberto is the CEO of the holding company that conforms Latam Digital Marketing, Gogetit.com and its subsidiaries in Latin America.
28 Jun 2023
The first World Cup in the Middle East and in winter In a country with no more than 2.8 million inhabitants with an average age of ...
28 Jun 2023
NIVEA GAME CHANGERS
More than 13 thousand female gamers registered to join the movement. Reaching more than 16 million gamers (+487% vs. target) representing 25.27% of the gamer universe. ...
28 Jun 2023
The term shock advertising or shockvertising emerged to define advertisements that use the power of strong, uncomfortable or even repulsive images to convey a message; in ...
28 Jun 2023
Customer Lifetime Value
Online shopping has been on the rise even before the pandemic: in the region, Latino consumers were already demanding more immediate, convenient and accessible consumption habits ...
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