Currently, the way of doing business, especially for small companies or independent projects, is following non-traditional models. One of the most used strategies for this type of entrepreneur is crowdfunding, a tool through which consumers or potential investors finance the creation of a product or service instead of paying for it once it is finished. …

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Starting in March 2020, we have entered a new era known as COVID-19, accelerating what was going to happen anyways in the economy. All this has caused a shift in the world and as consequence brands have been shaken, forcing them to rethink their strategies. That’s why we decided to offer you all this information about …

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Have you ever heard about Digital Marketing Automation? Surely it seems a distant term and you probably don’t need to know, but if you are a fan of the Inbound methodology, you are most likely to use this tool day after day, to carry out multiple successful marketing campaigns, and generate the desired sales. 74% …

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The main subsidiary of the American multinational company Alphabet, and owner of the main search engine on the Web, Google, has a success story behind each of its products. We know great tools of mass consumption like Gmail, Google Maps, Google Earth, YouTube, Google Chrome, Android, among others. “Speed ​​and excellence, two core concepts for …

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